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Adidas Originals are More Close to Fashionable Trend

This passage mainly tells us that Adidas Originals are more close to fashionable trend, including shoes, clothing, bags and other accessories. In people's eyes, the classic series is always provided with connotations and is always permeated with fresh vitality and fashionable flavor.


The clover has been become Adidas trademark since 1972, and all Adidas' products were applied to this symbol at that moment. Due to its external form, a large number of people consider that the symbol of Adidas clover stands for a full-blown flower, which represents the Olympic essence of higher, faster and stronger separately. But actually, the logo of Adidas clover originally stands for the togetherness of three continental plates. Its shape is just as the earth's unfolded three dimensional graph, much like a map of the world, which represents that the power of sports is being extended all over the world. Meanwhile this logo also symbolizes three strips that Adidas brand's founder, Adi Dassler sewed on the sneakers.
Since 1996, the clover logo has been specially used in the classic series of Adidas Original products. The classic series chose the best products throughout Adidas history as their chief source, which was released again after some slight modifications in fabrics and styles. The whole series is more close to fashionable trend, including shoes, clothing, bags and other accessories.
Perhaps because each classic series has a unique story, in people's eyes, the classic series is always provided with connotations and is always permeated with fresh vitality and fashionable flavor. In the fall of 2012, Adidas classic series was issued in limited edition for the first time in China. Each style, from shoes, cloth to accessories, is part of fine products which let trend seekers love admiringly.
The clover is the most popular brand under Adidas flagship. Compared with other Adidas series, clover shoes, including clothes are more fashionable, casual and trendier, which no longer belong to sportive style. Clove retro shoes were gained indispensible recognition in the trendy field.
In the year of 2001, the first exclusive shop of Adidas Originals was opened in Berlin Germany. Later that year, another store was available in Tokyo Japan. The third store was opened in SOHO district of New York city.
This enterprise brand was ranked sixty-seven among the top 500 global brands which was carried out by World Brand Lab in 2006.
In March, 2007, the franchise store of Adidas Originals was settled down in Shanghai, which is also the first concept store of Adidas Originals in Shanghai.
In the spring and summer of 2012, the global female artists are appealed by Adidas clover to make their own white space. The Chinese young artist, Yan Wei accepted clover brand's invitation. She gained inspiration from this season's Adidas Originals Women Collection and encouraged the female to understand themselves via a myth. Derive power from the innermost, open the imaginary world and carry out a little risk from here to look for the initial ego. The female actor, Fan Bingbing who stands for the strong and courageous women with unique charm and Yan Wei shot clover brand's ads of this season, which perfectly interprets the brand's female originality. Clover myth space website, HTML5 version was also made through joining hands with Microsoft.
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