A&F Wants to Promote Its Brand

Kappa is not anxious to establish its own independent platform of electricity provider, and this makes it be different from other electricity providers. Do you the reason that why the electric business platform will be introduced so late by Kappa. The reason is that Kappa is walking on its electric business road of ceaselessly trail-and-error. Kappa will not release its electric business platform easily until it can think clearly that what kind of role the independent platform should play in Kappa's whole business. Gu Haolan introduced, I Kappa will have these three important missions below. Its primary task is to show Kappa's new products, and then play a role in promoting the whole Kappa brand to upgrade.Kappa's products will be changed greatly. In 2004, the "sports, fashion, sexy and taste" was put forward by Kappa, and since these four words product maxim was released, and then on the market, products of Kappa received the recognition rapidly. With the time development; however, some concepts are going to make a difference. The timelessness of "fashion" is stronger, so it is a concept that is hard to grasp. Kappa set its foot in the electric business in 2009, and then it kept on thinking ho could its own brand be promoted. Consequently, its products can make an impression to people. In the second place, I Kappa pays great attention to dress's matching idea.As for shopping, at present, the domestic consumers have reached to a more mature stage. They will not impulsively buy clothes because of the color, the style and other factors. They will consider more on how to match with the existing clothes, how to reflect their own temperaments and other things. Under normal circumstances, modern fashion magazines will have some content on how to match clothes. These magazines, however, will be inconvenient to obtain, and just some simple principles will be listed. The mission of how to match clothes will be showed to people by I Kappa when appears online.It will take Kappa products as an example, and visually talk about some common sense and philosophy of clothes matching. Not just the matching in general senses is included. You are going to learn how to match trousers with coats. Furthermore, diversity will be pursued more by it, for example, the mixed collocation, cascading collocation, color collocation as well as the small ornaments makeup. Consumers; what is more, can go shopping conveniently through I Kappa. Due to the shop design, the lighting beautification, the existing of shopping guides and other aspects, the offline stores will be easy for consumers to have the desire and impulse to go shopping. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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