Nike and Its maturity

Nike's development was like wildfire, which spending heavily to develop a kind of new running shoes. Nike according to each person's needs had designed different shoes to meet the needs. These styles, different prices and multipurpose products have attracted thousands of runners. Nike's advanced ideas and the spirit of exploration has beyond the previous business.In 1976, Nike's asset had soared to $ 14 million in the previous year. It was developed like wildfire, and the company developed a new style shoes and spent huge sums of money. Nike Air heel was inserted into the bottom of the shoe as an important technology. The cushion has more advantages than the foam in the sports shoes. Now, almost all of authentic Nike shoes are embedded with the cushion. Interestingly, consumers are not aware of this mystery, while, this is the reason why Nike shoes own high quality and performance. So planners in advertising had spent some brains and got very unique and attractive posters. The planners designed the concept of "window", so that everyone can see the shoes' interior design. The posters had attracted consumers significantly and made them clear to understand that the Nike air was better than other sports shoes.Two years later, Nike's sales quadrupled. To the later 1970s, Nike had nearly 100 researchers, many of whom were biological, chemical, experimental biology, engineering, industrial design, chemistry degree and a variety of those related fields. Nike's strong technology had brought nearly 140 kinds of products, representing the latest technology on the market. Different prices, styles, multiple rates of a variety of shoes had met different consumers. Millions of all kinds of runners had this idea that Nike was the most complete running shoes manufacturer.Relying on a never-ending corporate philosophy, Nike owned the market share of 33% through the planning of new products to market and strong sales. Nike, as a sales star, became well-known brands as much as Adidas, Puma and Tiger. By 1981, its market share even went to 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted America's 400 richest people list.The culture of Nike reflects the individual athlete's spirit, including, freedom, courage, and perseverance. Nike's culture represents a pioneering and enterprising culture, and the company's image is distinct from the old business. In their green state of Oregon, the company has cultivated a well-designed culture. A veteran manager recalled that it was like a full foot in the brotherhood of the environment, and the colleagues were happy to drink together, talked about sports, and active and self-proclaimed anti-traditional character. Every 6 months, Knight's management team would get together and discuss strategy, which is famous for the "catfight".In 2011, the Nike Company released the new Nike Free Run 2, which can be one of the most popular barefoot shoes in the world. They meet the runner's demand in summer or high tempreture days. Let us enjoy the Free Run 2 Nike now. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Nike Air Max 2012 is a principal supplier of Nike shoes and running shoes in France serving the community with quality Nike Free Run 2 and service since 1990.