Nike Company is Focusing on Marketing Management

Since 1995, Nike company has taken out 50 million dollars as technological research and products development's cost each year and the products are studied from many angles including, biomechanics, engineering technology, industrial design, chemistry, physiology etc. Nike Company also obtained some new technologies through acquisition strategy. For example, American Tetra Company is specialized in manufacturing gasbag materials, and those shock absorption series sporting shoes adopted this technique, which was very important in Nike Company's glory in 1980s.Nike Company is also attaching much importance to consumers' feedback information. For one thing, it helps to realize consumers' preferences and grasp market variations, for another, it also helps the company's research staff to improve the products' performance.Nike Company consistently holds a principle: "we made great efforts in technological development for inferior goods certainly can't give rise to people's emotional input". Knight said: "if disingenuous goods are placed on the market, people will realize early or late".As is known to all, Nike Company's marketing strategy is claimed to be businesses' example. Whether Jordan type star endorsement strategy or infinite original ads, Nike Company always shows that it is a vibrant company in the process of market promotion and every type of Nike shoes are full of temptation.Phile Knight stated clearly: "marketing is similar with sociology in my opinion. What Nike did most triumphant is that it annotated what people are doing at present, and where their interests are, however we are very honored that our initial conception was achieved. Knight always holds an idea that it is an immoral and difficult task to sell out goods that others don't need. Knight expects that Nike's marketing action is not just let everyone pay attention to its commodities, but continually alert everyone what Nike Company is doing.Nike Company together with Coca-Cola and Gourmet Vodka were selected to be the first members of American Marketing Association's Hall of Fame in 1993. With the viewpoint of "Hall of Fame": "the alleged well-known brands must have sustaining prosperity, high creative ability and powerful trailblazing capacity, which could arouse important impact to public life forms, and simultaneously which could prove to be all American businesses' studying objective. Obviously, Phil Knight created a stream of culture for Nike Company, which can't be easily duplicated and his point of view catered to the marketing management's cultural view which has been formed since 1950s. A company which is primarily based on marketing management is a company which could produce customers and according to this transformation, the profit itself is proving to be less significant and the customers' satisfaction is the company's largest battle.So when you find some companies under the imitation of Nike Company's marketing strategies but couldn't achieve good market expectations, in fact they may convey a lot of wrong information to consumers. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} He is an Australian author who provides information about Nike Free Run 2 and Nike Free Run.