The competition of Nike

Nowadays, image stands for all things, Nike brand is one of the most famous brands that most people know it in the world. Learning the sign of Nike can help us to competence more about Nike success and its corporation culture as Nike become a ubiquitous business brand. Because of Nike's popular, many people not know the name of the company but its symbol, without say any word they will know Nike when they see the symbol.
Nike turns to a great brand so that it can raise its brand value, its prestige and its business place. Nike's brand is more popular than any other sports goods companies. To prove this point, you can just ask someone what is the symbol of other sports brand. Their brain must be blank. People do not know their brands at present. To give a deep impression for people, the budget of the company's advertisement and marketing reach ten percent of annual income.
How is it that symbol is vital to company culture?. It is the reason that it has close relation to American wisdom "just do it". The key to Nike success is not because it sells shoes, it offers people a way of life. Whether you are a sportsman or not, this symbol's encouragement and the philosophy of enthusiasm and determination are all relative to everyone. Consumers are stimulated by a motivation language of Nike. Nike make everything is possible despite the color of your skin and hair or the difficulties your meet. It tells people we should exert ourselves, clarify our direction and take actions. On the back of the "just do it" existing an American ideology. As time going on, this ideology turns to an aspiration, which can provide people a fair area to contend for a good life. We can date back to the spirit of American pioneers and their eagerness to succeed. There is no doubt that Nike made the American's dream come true. From Nike, our consumers know that if we want to beyond others, we should make a decision and always persevere with it. Nike has created its own character and approach by the people's eagerness to success. By means of using a very simple advertising punch line, it succeeds in putting a life attitude in the goods.
Nike will inspire every athlete in the world, offer the best products for people, as glorious task. Sport is the language of Nike, during thirty years, the company has devoted to offering everyone chances. For Nike only using the advanced technology can produce the best products. So all along, Nike put a lot of manpower and material resources for new products development and research. Nike has brought about a revolution, as created Air technology to the sports world. To use this technology to produce shoes, it can well protect the athlete's body, especially the ankle and knee, to prevent its movement as violent sprain, reduce the impact, and wear on the knee. This kind of shoes becomes the rage at the market while using air cushion technology. It is very popular in both consumers and athletes.