The Independent Electric Business Platform of I Kappa

Kappa is different from other electricity providers, because it does not eager to establish the independent electricity provider platform. Do you the reason that why the electric business platform will be introduced so late by Kappa. It can be accounted that Kappa is on the continuous exploration road of the trail-and-error of the electric business. Without clearly thinking the role that the independent platform ought to play in the entire business of Kappa, Kappa is not going to easily launch the electric business platform. Gu Haolan introduced, I Kappa will have these three important missions below. Its primary task is to show Kappa's new products, and then play a role in promoting the whole Kappa brand to upgrade.Kappa's products will be changed greatly. Kappa products have been quickly recognized by the market, since Kappa put forward the "sports, fashion, sexy and taste" these four words product maxim in 2004. With the time development; however, some concepts are going to make a difference. For instance, "fashion" is a concept, which is difficult to hold, and its timelessness is stronger. Kappa has been thinking how to promote its own brand since it involved in the electric business in 2009. In this way; the shining feeling can be given to people from its products. Secondly, I Kappa focuses on stressing the matching philosophy of clothes.The consumers in China, with regard to shopping now, have achieved a stage that is more mature. They are not going to be seized with a sudden impulse to purchase due to some factors, such as the color and the style. They will consider more on how to match with the existing clothes, how to reflect their own temperaments and other things. Now, you usually can learn how to match clothes from the narration of some fashion magazines. But these magazines are not convenient to acquire, and some only list some simple principle. When I Kappa is put online, and then it will undertake the task to teach people how to match clothes.It will take Kappa products as an example, and visually talk about some common sense and philosophy of clothes matching. It not only includes the common matching. It will teach you how to match coasts with pants. Moreover, it will pursue more to diversity, such as mixed collocation, cascading collocation, color collocation, small decorations makeup and so on. Consumers; what is more, can go shopping conveniently through I Kappa. Due to the shop design, the lighting beautification, the existing of shopping guides and other aspects, the offline stores will be easy for consumers to have the desire and impulse to go shopping. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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