The Inventory Pressure Need to Be Solved

Nov 5
08:53

2012

LIE PLIAN

LIE PLIAN

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It is reported that the Daphne outlets have quarterly seasonal merchandise discount promotions. At the tail of the Summer a great amount of fashionable and sports brands are on discount promotion. However, this year the native retailing market growth is slowing trend, and it has more influence on the movement commodities industry to clean out stock.

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Large amount of stock triggered nuisance. All appearances had shown that the mission of franchisee has been completed,The Inventory Pressure Need to Be Solved Articles and the next is feast of Daphne, then the franchisee will become a victim of Daphne after the completion of the initial transformation. Although it seems like a drama club of ungrateful, behind it permeated with problems that made many clothing brands be plagued since 2012, and that is pressure on the stock.It is said Daphne regular distributors will take the measure of quarterly goods folds strategy of promotion. Taking the implementation of promotional price of 99 Yuan shoes for example, the franchisee said the purchase price of the shoes reached 119.50 Yuan, this does not include the middle shipping costs, labor costs, store rent and other costs. Regular distributors decreasing price gave pressure on the alliance business achievements immediately, therefore it was objected by all the joining traders. The joining trader large amount of stock and protest make Daphne be conscious to the negative influence of joining business plan, and when the alliance business contract is expired, putting aside the burden on time for Daphne is the best choice.A war between brand and franchisees, Daphne was not the first, and it will not be the last. Large amount of stock triggered clash and contradicting of interest, which lets the trademark improvement tactic be whirling. Admittedly, the pressure on the stock for many brands has become a big problem waiting to be solved.At the end of August, many brands are putting out discount promotions. Besides many fashionable brands, leisure brand are also on sale and  in the army they looks like irritable. Adidas, Lining, Nike, Anta, 361 degrees, Peak, Jordan and Xstep movement trademarks are among them, such as Beijing Xi Dan market Peak special shop, the beginning price of the footwear is 398 RMB, but at the tail of a season it will be 99 RMB for clearance, and the shoe sizes are especially complete.A lot of people are hard to understand that fashion brand clearance may be influenced by fashion trends, but the sports need not to do heavy promotion. Look at the middle year report of these listed brands you can learn about the inside reason why sports brands are so anxious.A lot of financial institutions middle year reports on the stock summary noted that the high cost of raw materials with the slowing domestic economic growth as well as shop rents, labor costs, logistics costs rising and the price of cotton rising, many domestic and foreign sports brands are invariably caught up in the plight of the high inventory. However, this year the native retailing market growth is slowing trend, and it has more influence on the movement commodities industry to clean out stock. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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