The Means of Increasing the Reputation And Value of the Corporate Brand

The prosperity of a company is attribute the success to its own enterprise culture and the hierarchy of the trademark's successful construction. Enterprise culture of Nike is a individualistic, at the same time it has great individual character for the trademark seeking too. The idea of the pursuit of Nike in the pursuit of product differentiation, on no time do not show their unique personality, values and brand features, it fully embodies that corporate culture of Nike and brand building is in a harmonious unity. Nike being positive to go up and the courage of belief in the pursuit of corporate culture is a booster of its success.
Being the authoritativeness of the famous movement shoes, Nike prosperity is attribute to the exercise of running. The confidential method of winning is that the customers are buying a type of idea, a kind of culture and a type of life way more than buying Nike shoes. The reasons of Nike being so prosperous are that it has so special sports concept and culture sense. Nike had created and led the kind of culture creatively, that is health, fashion, pleasure and sports, and it has become the sought after brand of the young people of all ages under the guidance of this concept. Nike's success is because it clung to the pulse of the psychological needs of the younger generation, and meets this demandlargely. Nike is not only a function of brand sports shoes, more representative of the fashion and creative life, Nike has become a symbol of life.
The affection of the Nike brand worth has already greatly surpassed the goods influence. In Nike brand building, it has clear thinking, ingenious, implementation resolute and well-managed. Nike has been depended on famous movement athletes affection to increase their brand affection, this is so much clever. But about Nike making of the brand,it is not built in one day, and it is not rely on the effort of one person. Nike trademark is the successful outcome by dozens years operating, and it is a process of change from quantitative to qualitative variation. Nike has paid much attention to marketing, and has many skills at using movement event marketing to improve the brand construction. Nike has many tactics on marketing, at the same time its trademark construction is tactful too. The trademark of Nike takes the idea as the tactic core and use the movement incidents as the backing, ask celebrity as spokesman as the method, to improve brand effects and name, increasing the brand worth, and eventually extend the market turnover.
The propersity is rather ordinary, the reason is that they understand young people like what, demand what, and then it just did the things he should do. Nike, to stimulate consumers, used a motivational style language, no matter who you are, Nike convinces consumers that you can do it. It tells people to pull themselves together and take action.
Nike has always believed in and respected the concept of just do it, which proved, Nike truly did it and they are successful.