The Puzzled Issue of Many Brands

Nov 9
07:28

2012

LIE PLIAN

LIE PLIAN

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Many garments trademarks are thriving hard in order to settle the stress on the stock, however these efforts are mostly positive, and they hope the return of both sales and branding. Cutting down stock has to use odd ways to be out of encirclement. Factory store model was introduced from abroad a few years ago and now it has become one of the many clothing brands handling memory way.

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Clearing inventory needs to breaks out with their own entire styles. Cleaning up stock is extremely significant,The Puzzled Issue of Many Brands Articles but the methods of cleaning is different to people. Rather than most brands of discount promotions, the menswear brand Knoch played the emotional card and proposes the new concept of The Day of Men, and it successfully cuts into the promotion battle in the male consumer market. It not only causes the emotional resonance of the customers but also tasted the sweetness of a relatively large increase in sales.In this activity, Knoch not only on the offline flagship store across the country and stores under Lynx held large scale promotional activities for The Day of Men but also on the network launched the online The Day of Men topic to discuss, sharing the feast reflections or photo and so on a variety of interactive activities. Not only that, for many customers, Knoch also sent tens of thousands of copies of mysterious holiday gift of special customized care for men.As a fast fashion brand of men, after the success of last year nearly one million member customers and community advocacy of the fashion concept of Men's Day this year, Knoch held a large scale Men's Day topic in a series of activities online and offline simultaneously. Insiders believe that, in July and August it already gathered a variety of festive activities such as seasonal, The Double Seventh Day and others, so the discount strength is stronger compared to other months. For menswear brands such as Notch, their customers are different from women brands, promotion, discount such wording generally does not make them search their pockets. So those who can attract the attention of consumers through innovative and powerful differentiation promotions and can enhance the consumer experience, causes empathize of consumers are possible to break out from the promotional force.However, great amount on stock is really pressing clothing brands, but cleaning up stock cannot only depend on promotional sales and sacrifice of the joining trader interests. Several years ago it brought factory outlet mode in from abroad and it has also turn to a method of clearing stock for a lot of garment trademarks.The plant shop just as its name implies that it is directly set up near the factory or warehouse and has a long distance from the city center, and the price of commodities in plant shop is much lower than commercial street, mainly operating an outlet inventory products. The plant store gathered a combination of various clothes designs, which make a lot of purchasers be not reluctant to leave. Besides this, an increasing number of trademarks also can select online stores, the outlets folds stores, highest class discount stores and other ways to clean up stocks. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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