The Results of Enforcing Double Standard

The Starbucks price in China is fifty percent higher than the USA. In the foreign countries it is only civilian consumption level, but in China eating a breakfast needs about 50 Yuan. Starbucks recently announced their entering into the domestic breakfast market, and this caused concern to many people. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. Reporters interviewed and found that Starbucks walked Petty routes in this country, but in foreign countries it is just civilians consumer goods, a cup of drink is down to no more than one U.S. dollars. And the similar products native price is fifty percent higher than in some abroad countries in the whole.It is about ten Yuan higher per cup, and the pricing is based on the degree of market favor. The Starbucks went into the China market earlier and becomes many small endowment loving trademark. But in the abroad country, Starbucks is just a populace purchasing standard. A Chinese who works in the United States told the reporter that Starbucks was very civilians in the United States , calculated to the United States the average annual salary of about $ 50,000, that is $ 4,100 each month, to drink a cup of Starbucks at $ 4 a day is equivalent to drink a bottle of the most common beverage in China.But in the United States, this is equivalent to civilians' beverage brand, in China it sells at high prices. The reporter takes contrast with latte, mocha, caramel macchiato and a variety of classic coffee prices of Starbucks sales in China and the United States and found that a cup of 12 ounces coffee in the United States price converted into RMB, approximately 20 Yuan, and the cup calls price of 30 Yuan and 10 Yuan more expensive than domestic price, which is equivalent to fifty percent more expensive than abroad. And a glass of American coffee is further away from what is normal, in the United States it is only about 12 Yuan, in the native selling at 22 Yuan, and it is 83% dearer than abroad.Starbucks Chinese official website recommends that the coffee beans source worldwide has the same channel, that is to say, on the use of raw materials, the American and China Starbucks materials is indifferent.In fact, Starbucks does not seem based on the value of the product pricing, and what is more is that it is based on the market favor. Starbucks firstly enters into India this year, Howard Schultz, CEO of the company revealed that coffee is novelty in India, both Starbucks coffee or snacks, prices are much lower than the normal level in India. One marketing insider said to the journalist the move is very good to proof that the pricing is not according to the value, but according to the market to the product demand and the construction of brand product image. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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