The Source of Knight and Tiger Trademark

In 1938, a common boy was given birth in the America and at that time, he loved doing exercise just as the majority of the other boys in same ages. He called Phil Knight and he was very acquainted with the active trademarks. But beyond the thought of people, the consequence was that this common younger made a new trademark Nike and it even did better more than Adidas in the territory of sports. Knight always liked movement and his high school paper was almost all related with the movement, and he even also chose a stronghold of American athletics-University of Oregon as his university. Knight liked sports, but as a one mile runner he just got an ordinary performance. In Oregon, Knight found his lifelong friend and mentor-his own instructor, Bill Bowerman. Bormann constantly created the world record in long distance running, and Oregon Eugene city got the reputation from then. The feet disease of sportsman was the most often made in the process of practicing and contest. Bormann wanted to design a shoe so that it could reduce the pain of athlete's foot and made a success.After graduation, Knight continued to learn MBA degree in Stanford University while Bormann continued to do track and field coach and design of sports shoes in college. Knight finished his university study in1960. At that movement Knight made up his mind to go to Japan to look for an chance. During Japan's exhibition, he found Japanese Tiger brand sports shoes firm. He claimed to be the manager of "Blue Ribbon Sports Company" from the United States and Tiger just needed an agent to enter the U.S. market. Hence the enterprise gave the chance to the inexperienced young man. Then Knight promptly found Bormann and they paid $500 respectively to build the real blue ribbon sports company. The enterprise become the one and only agency of tiger trademark sports shoes in America and started the first venture from then.Phil Knight was Nike's legendary leader who was also one of the most eccentric leaders of Fortune 500 companies. He usually put on sunglasses, with super "cool" figure. He was a long-distance runner and then he created the sports kingdom of billions of dollars with origin 1000 dollars. His company was a well-known pioneer in the advertising, but he bluntly said he did not believe advertising. He lived in the business frontier, but he loved studying Japanese Zen culture and often fell into meditation. He was reserved and not very talkative, however he did well in condensing popular feeling to make Nike become a happy player club. April 2012, because of its outstanding contribution on basketball he was selected by 2012 Chennai Smith basketball Hall of Fame together with Camel Wilkes, Genk Nicholas, the nation's red head women's basketball team, Katrina Mike Carat, Linda Alex Don Buck Sandal, Meyer - Daniels, Chet Walker and Reggie Miller. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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