Why Could Puma Attract So Many Customers?

John Hill, the manager of Wells Fargo Investment Company in New York, said," Puma is the best sports garment brand of brand management. Its product line is designed to be very rigorous and reasonable. Meanwhile, Puma concentrates on the market subdivision and channel of distribution as a long-term goal. Owing to their outstanding market tactics, shares of Puma company has won a lot of reliance in the past years.On the basis of "Life Opinion", Puma divided its consumers into different types. Jochen Zeitz disclosed that Foot Locker put forward a plan to sell all fronts production of Puma in chain stores. Puma could easily double its sales volume if they did it like that. However, this suggestion was refused euphemistically. Because they could not face the phenomenon that their consumers would come across with their coolest shoes or clothing at any streets. Zeitz said that Puma was not fighting for sales growth. Only long and stable growth and the firm relationship with customers were their goalsNot only the preeminent management team, but also a international top-level design team contributed to the quick success of Puma brand. As early as 1999, a new concept called "Crossover" was promoted by Puma. They joined hands with Jil Sander, the giant of German garment brands, to design high-end casual shoes. Very soon; Puma attracted a large number of fans with the help of this new concept. Besides, the cooperation between sport brands and fashionable brands become a trend till today. In 2003, Puma took actions first and became partners with BMW's Mini Brand. Afterwards, Puma successfully got the right to sponsor the most possible championship of F1 in 2004, BMW-Williams car team. Meanwhile, Puma worked together with F1's giant Ferrari to promote racing shoes, suits and some other things. In 2007, Puma rebuilt the links with Japanese jeans brand Evisu and promoted a new series of jeans called "True Love Never Dies". Combined with Evisu's exquisite jeans craft and Puma's creative designing factors, this series of products became a hot topic of international fashionable area as soon as it was promotedThe most important rule of Puma's market subdivision is to build firm relationship with "Early-Adopter". According to the marketing theory, all the customers could be divided into "Innovator", "Early-Adopter", "Early Majority", "Late Majority" and "Laggard" on the basis of the time and degree that they accepted the new production and new technologyNowadays, Puma becomes very different from the Puma of our memory. We can meet Puma products at almost any streets. Maybe it is just like what Puma itself proposes that sports is a kind of philosophy about life opinion. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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