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Defining The Best Platform For Your Mobile App

The surge in mobile apps development is creating a wave of apps on the apps stores. Both Google and Apple app stores are brimming with over 700,000 apps apiece, even as a recent Gartner report points to the upward trend getting sustained right through 2013.

In its study, Gartner puts the global app revenue at $25 billion in 2013. The Gartner findings also posit an increase in average app consumption, stating that apps would make the average user put in about two hours daily on average by 2013 end.

As a business, you have more reasons than ever to join the apps bandwagon, which springs up the obvious question, “which OS to go with?”

The market is hugely polarized between Apple and Android, and that should foster the decision-making for most app developers. Then again, the advantages of other platforms certainly can’t be brushed aside without getting a look-in. Therefore, it all comes down to piecing together the real objectives to your app development, in particular the kind of utility your app brings, popularity of the OS within your target audience, and of course, costs.

Broadly, here are a few pointers to help you figure out the platform best suited to your mobile app requirements.

Platform Reach
Taking your target audience into account, consider the reach a platform brings to the table. Obviously, Android and iOS outshine others on this front, but don’t miss out Windows 8 and Blackberry which have with their own niche following and appeal, especially if your app is centered on business-critical processes. 

Response to iteration
Mobile app development is iterative and plays a big part in your app success. Android scores big here with Google Play known to pass on updates down the line in a matter of hours, meaning, end users get the latest iterations without having to play the waiting game. On the other hand, Apple’s tedious approval process slows down updates considerably and should be factored in at length.

Every mobile development platform has its own set of indispensible peculiarities that needs to be looked into. For example, Android’s fragmentation, Apple’s rather unyielding and strict submission norms, and Blackberry’s propensity to HTML 5 development—all such things need to be weighed up against your specific objectives before the final call is made.

Measure the markets

Platform plays a crucial role when you set out testing the waters with your basic app iteration. While Apple is well-known for its paying patronage, it is not much of a help when you’re looking to to put out feelers. Android, with its stockpile of free downloads, and with over a million activations per day, is more than likely to be your best bet.

Revenue opportunities

When you set down picking an OS from the point of revenues, it’s imperative to have a working knowledge of the different revenue models on offer. Certain platforms like Blackberry from time to time incentivize and even support development efforts financially. While such moves can mean big for small businesses, how well the platform ultimately fits in with your target group finally wins the day.

Softwaredevelopersindia leads mobile app development innovations on Android, iOS, BlackberryFree Web Content, and Windows 8. We have over 400 mobile apps built around the idea of creating maximum returns and visibility.

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