Email Marketing For Indian Android App Developers
What is the use of having created a beautiful and worthwhile app if no one knows about it? One of the solutions is email marketing.
What is Email Marketing?
Email Marketing is a type of direct marketing that helps brands to interact with a large database of audience in an effective, affordable, and time saving way.
The emails could contain a whole host of communications on app features and benefits, information on what the app is about, deals or promotions.
Benefits of Email Marketing
When the customers receive a message from an Indian app developer about a new app or product then this can increase the sales of the product or service.
Your app stands out:
It is important to keep the app in the fore front of the client’s mind through email marketing. An Indian app developer wants their app to stand out so that users will potentially take notice and possibly purchase.
If an Indian app developer sends their message to a particular client or customer this can allow helpful contact and relationships with these clients or users. Email marketing has the capability to make that objective real. On a consistent basis of doing contact with clients, this provides confidence to them to purchase.
This marketing can provide set up authority. Indian app developers may like to explain the ins and outs of their app to the client or user. Emails can show the information without coming across as bragging.
Provides and establishes nurtured relationships through email:
Indian app developers need to depend on those to whom they trust. It is just natural. Trust is an important part of a success of any business. Making use of emails to create and provide a nurtured connection with users. Remember that emails are an effective grip or a conversation among Indian app developers and the users. Emails help to build trust and a reputation.
Sets a tone:
Emails can help set a tone for the Indian app developers reaching out to their clients letting them know what the app is about, what it provides, the great features about it, how it can benefit the users and their needs.
Email campaign automation:
In of itself this brings additional techniques to engage and nurture the app users, especially those who have disabled push notifications.
Help launch the app:
Indian app developers can get a feel of how email marketing can provide the word of mouth to get an app launched. Through emails more people acquire the information in a short amount of time.
Increase the rate of app user acquisition:
This type of marketing can even provide a greater rate of app users and in return more growth and or sales. In-app messaging engages the current users or less frequent users. Email is a good way to establish continual app improvement.
Now that we have that covered, we can focus on having a plan before marketing.
Pick An Email Provider
Do the research, especially new email marketers. Choose from the many services that create and run email campaigns. Maybe find out from other developers of providers that they use. The most cost effective one does not necessarily mean it is the best option. Always do your research and shop around and try a couple trial campaigns. The benefit of this marketing is that it is generally quick and easy.
Create A Pre-Launch Page
Having a simple pre-launch page is critical. Just a few details about the app with some art that flows with the theme of the app. Do not forget an email subscription form. Keep in mind, if visitors like the concept to the website, then they will be more than willing to sign up for updates and find out when your app will launch. Word of mouth at this time is important as well. Your pre-launch subscribers will be your most valuable and likely to spread the work of the set launch date.
Even providing an inviting incentive to sign up, as a subscriber is a plus. The purpose of this page is to get visitors to sign up to the mailing list. Another way of gaining more email addresses for future email marketing campaigns.
Include An Email Subscription Form To The App
Do not worry, this may boost the ongoing marketing efforts by creating a subscription form to the android app itself. In addition, developers may want to collect email addresses to let clients know about updates.
Try Other List-Building Tactics
In addition to the pre-launch page and subscription form to your app, Indian app developers can do the following options:
When attending events like developer meetups or technology conferences, gather email addresses from attendees as yourself. Actually, almost every email provider comes with a customizable mobile app to collect email addresses.
Offer teaser content: - This can be offered via a blog or video, i.e. concept art or posts on what was learned while developing the app. Add a subscription form onto the company blog posts or video.
Offer a discount:
If the app is a paid app, then the developer can offer a nice discount to early adopters – if they agree to subscribe to the email newsletter. Providing an incentive is attractive to some people, especially when it benefits them and in return in benefits the developer of the app.
Using An App to Create Your Campaign
Okay, you have acquired several email addresses. Now it is time to create the email campaign. There are android apps that can take all the guesswork out. Creating more time for the developer to do more important things.
Allows you to create campaigns directly from your android at any time and at any place you need to. This allows for easy to design stunning emails with a workflow that is not like the one already known from the web. There is direct access to additional file managers. Updating the campaign content or basic settings is simple.
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ABOUT THE AUTHOR
Harnil Oza is a CEO of Hyperlink InfoSystem fastest growing mobile app development company which delivers the best mobile app development solutions for Android and iOS. You can hire dedicated developers from this company to ensure the success of your app idea. As a CEO, Mr. Oza regularly contributes his technical knowledge on many platforms.