With proper keyword research, and efficient on-page and off-page optimisation, you can improve your search engine rankings. Constantly monitoring the results and tuning your SEO strategy are important steps to take for lasting results.
A professional web design Manchester agency focuses its SEO strategy not just on getting search engines to find your web pages. It goes further and implements efficient and ethical methods to get your website top rankings on search engines.
If you are not using the services of a professional web design Manchester Company, but are keen on optimising your website for search engines, here are some efficient ways to get you started on the right track:
Analyse Your Current Website
This step involves examining your existing website, if you already have one, for keywords and visible content, and their search engine friendliness. For example, are keywords included in title tags and Meta descriptions? Are images keyword-optimised?
This stage should also involve an analysis of competitor websites. There are websites such as keywordspy.com and semrush.com that provide competitor SEO details such as keywords and their usage and backlink analysis.
You can start with familiar competitors, or choose businesses listed in the first five positions on search engines for relevant keywords.
Choose Appropriate Keywords
Choose a basic list of keywords and phrases that you think will be used by your target audience to search for your business. Use the knowledge obtained from competitor analysis while generating your list.
Verity if your customers would use keywords as listed by you; strategies such as online surveys and social media queries can help in this research. Redefine and prioritise keywords accordingly.
Perform On-Page Optimisation
Optimise webpages on your website for relevant keywords and phrases. Include keywords in title tags, meta tags and content including images. Include internal links and header tags to inform search engines more about your website, and increase your website’s chances of getting indexed.
Content that is well-presented with keywords included in it, and has useful information for readers, is a great SEO plus. Include a variety of content, including regular blog articles, videos, infographics and podcasts, for greater impact and results.
Build Quality Backlinks
Getting back links from reliable third party websites is a great way of link building. The greater the number of quality back links, the greater the chances of your website ranking higher.
Use proven and ethical link-building techniques, including guest-blogging and developing link-worthy content such as info graphics.
Develop Social Media Presence
Search engines are increasingly considering a website’s social media popularity as a ranking factor. Build your business page on social networking websites relevant to your business, and engage well with audiences with useful content, to earn good rankings.
Monitor your Website’s Progress Regularly
Once the above strategies are in place, check your website’s performance on search engines. Notice if there are improvements in rankings. Tools such as Google Analytics help you understand visitor behaviour – keywords they are using, WebPages they are interested in, etc.
Depending on the results, refine existing strategies or devise new strategies, and examine results.
The process of SEO is continuous. It is crucial to keep track of results regularly; be up-to-date with current SEO standards; and refine strategies, for uninterrupted results. Given the pressure and work involved, it would be practical and efficient to hire a web design Manchester Company for desirable results.
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