How Mobile Insurance Apps Helps Users and Companies

Smart phones and mobile apps have influenced every business sector and insurance sector has felt its pressure too. Seeing the growing trend of mobile apps and the number of smart phone users, insurance companies have started paying serious attention toward this issue. As a result, many insurance companies have their own mobile apps and are not hesitant from promoting them by educating clients about their benefits. I am also a user of one such insurance company's mobile app for managing my insurance related matters. I find these apps quite interesting as they simplify on a large basis. Ok...let me put the benefits that general customers can get from mobile insurance apps in the following pointers.

Buy/renew policies – We are all fully aware of how mobile banking apps have simplified the accessing of a bank account. The insurance companies have adopted same technology and allowed policyholders to buy and renew their policies using their smart phones. For example, a smart phone user looking to buy a car can request for a quote via mobile apps and receive it instantly on his smart phone. Similarly, a policyholder can review all the policies and know which one would be most suitable for him according to his plans. A very notable feature of modern-day apps is that they have integration of various payment modes like credit cards, debit cards and IVR acceptance, which is an added bonus for the customers.

Browsing all policies under one app – Suppose, you have your car and house insured from the same insurance company. In such case, you don’t have to download different apps to manage different insurance policies. You can download just one app and it will serve you with all the insurances that you have with that particular company. Additionally, these insurance mobile apps can store details of policies, which can be displayed in the places where it is required. For example, the details of a health insurance policy can be shown at the hospital to avail its benefits.

Making claim becomes hassle free – I cited an example of car insurance above, in the same line, say if you face a car accident. Mobile apps help users by clicking pictures of the damaged parts and send them across to an insurance company for evaluation of the damages and deciding the claim. All this process is conducted through smart phones and mobile apps, which saves a lot of time for both policyholders and the company, as they don’t have to visit the accident site for damage evaluation. One more benefit on the part of insurance companies is that they can render spontaneous services and processing claims quicker thus, adding value to their brand.

Record and share – Apart from just clicking pictures, with the help of smart phones and mobile apps, a user can record what he feels is important for the surveyor to know and send it across to the insurance company's server.

Trace the nearest help – Most smart phones and mobile apps are equipped with GPS tracking system these days, which can be used to let your relatives know about your position. However, the biggest benefit is that it can be used to locate the nearest garage or the authorized service centre in case of emergency or a sudden breakdown.

Get spontaneous medical aid – The GPS system also helps by locating nearest hospital or medical aid, in case you suffer some injuries in the accident. The insurance companies' get their apps collaborated with hospitals apps to allow its customers to get instant medical attention.

CONCLUSION

These are just the few from the list of benefits that a customer gets by using mobile insurance apps. However, for insurance companies to let their customers avail these benefits, it is important that they plan their app very strategically and follow the policy of "customer comes first".