How To Create A Video Streaming Website Like Twitch?

These are some facts that depict that videos are more engaging and more memorable than text, and characterize the demand for video streaming website. On the other hand, the live streaming video industry is expected to reach $124.57 Billion by 2025.

 

Currently, entrepreneurs, business professionals, and enterprises are looking forward to craft a video streaming website like Twitch which delivers profitable revenue. If you want to jump on the bandwagon, and willing to own a lucrative business like Twitch, then you are at the right place. Below, we have brought you a guide to create a live streaming website like Twitch. Let’s grab a look together.

 

What is Twitch?

Twitch is an online video streaming platform, letting users watch or broadcast live or prerecorded videos. It originally focused on video games, but has expanded to include streams dedicated to artwork creation, music, talk shows, and the occasional TV series. Twitch was launched officially in 2011, as a small platform for Justin.tv. And the same year its founder Justin Kahn, received $8 million as venture funding. In February 2014, Justin.tv was re-branded as Twitch Interactive, and in August 2014, Twitch was acquired by Amazon for $970 million.  It is one of the highest sources of internet traffic in North America.

 

Today, Twitch has above 15 million daily active viewers and counts over 41,100 Twitch partner channels.

  The business model followed by Twitch

• Advertising- Twitch charges CPM- cost per mile fee from different gaming companies, portals, and developers to run their ads. The range of CPM cost varies from $2 to $10.
• Subscription- This model allows users to buy a subscription from different subscription options; $4.99, $9.99, $24.99 per month. With the help of paid subscription users get the option to watch videos without ads and take benefits from premium Twitch features. These features consist of Expanded Emoticon Set, Custom Chat Username Colors, Priority customer support, to name a few.
• Partners- This model helps users to support their favorite streamers, and they can buy paid subscriptions for some specific channels. The subscription cost is divided 50/50 with the channel owner. 

 

How Twitch is different from other live-streaming portals?

Twitch allows users to create videos and post on their community, and further, they can stream online like broadcasting. Also, users can indulge in live playing games and sharing something creative 

With the Twitch broadcast, users can broadcast live gameplay or just watch someone else’s game. Twitch broadcast includes a player's audio commentaries and a chat for viewers, and the streamer gets involved in the discussion as well.

Now you must be wondering, how to start a live streaming website? To answer your question, with this post we’ve collected the most essential steps to creating a portal like Twitch. Just read ahead.

 

Must-have features of a video streaming app

• User registration- This feature must have seamless functionality so users can log-in without any hurdle. There should be social media integration, allowing users to log-in though social media credentials as well.
• User profile- With this feature, users can add personal information, preferences, and links to social media. 
• Customization- This feature enables users to customize the player theme, control video replays, resolution, and notifications. 
• Security- The advanced security feature must be a part of the live streaming platform, to prevent video assets from a data breach.
• Chat- It lets users communicate with each other during live streams and ask the streaming person questions. 

 

Advanced features

• Analytics- This feature allows the platform to track user engagement, peak traffic, and viewership. 
• Auto video categorization- In this feature Artificial Intelligence (AI) and Machine Learning play the role, and analyze the video content to prevent copyright infringement on the platform. 
• Schedule Live Streaming- Due to pandemic, users are more likely to stay tuned to the streaming website from different countries and time zones. Here, a live streaming schedule lets streamers to schedule the next session and inform their users about the new stream via Push Notifications. 
• Monetization- This feature allows users to use paid subscriptions, paid access to premium content. Your app portal must accept credit and debit cards, PayPal, and other payment methods, like Apple Pay or Google Pay. 

 

What it would cost to develop a live streaming website like Twitch?

A million-dollar question, that is asked frequently by the business owners. However, a real-time video streaming platform is a complex project that requires a certain amount of effort and time to develop. The cost can vary depending on features, functionalities, and many other factors. If you want to get an accurate cost for your Twitch like live-streaming website, then you must reach experts to assess and bring you a numerical number.

 

In a nutshell

COVID-19 has undoubtedly impacted our lives in a way no one could predict ever. As people across the globe are self-quarantining and staying at home. And are spending more and more time online. Hence, now it is your best chance to take advantage of the trend and build a live streaming website.

To know, whether your business idea has earning potential, and what would be the cost of developing an MVP model for live-streaming website, reach out to the experts at Techugo.