The top value disciplines that will not only help meet your software needs, but will also help you stay a couple of steps ahead of the ever-changing industry. In this Press Release, we will discuss growth strategies that, if appropriately implemented, will not only help your company grow but will also help you stay a couple of steps ahead of the ever-changing industry.
The Value Discipline Model
The report outlines that Operational Excellence, Customer Intimacy, and Product Leadership are the core values required for a successful company. It went on to bring out, at the time of the study in the early ’90s, that while it was necessary to be competent in all three disciplines, a successful company needed to excel in any one of them. Since 1993, the birth of companies such as Amazon, Google, YouTube, Facebook, and others has completely changed the landscape. Additionally, enhancements in technology including mobile computing have raised the bar for software product companies. Customers now demand more aesthetically pleasing applications, that are low cost and customized, and with the ability to do everything they want, integrated into one unified interface.
Implementing Value Discipline Models as a Whole
An excellent place to start is to go back to the basics. In reference to the Harvard Business Review report mentioned earlier, we can see the three primary values that drive success. We also know the customer's needs, wants, and desires. Moreover, we know that changing the growth strategy within our Aloha Technology organization will require a certain level of accountability from the software product company.
The research and development teams need to ensure that the technology is compelling and answering the need of the customer, establishing the most accurate buyer persona possible. The engineers must stick strictly to the buyer persona that has already been developed and at the same time ensuring ‘feature creep’ doesn’t run away from them. Sales teams need to ensure that they aren’t overpromising , and at the same time, not selling an anemic software offering that will pale in comparison with the competition. The Aloha technology fully implements the value discipline models for business as per requirement.
For growth strategies succeed, we must implement, adhere to, and excel at all three value disciplines.
1. Ensure Product Leadership by continually updating our core solutions to meet the demands of the client, providing them with SaaS, AI, and secure platform models.
2. Software must be produced with Operational Excellence through LEAN methods such as the Scrum Methodology, ensuring the product is of the highest quality. It must align with what the client wants, and it must be delivered within the time frame promised by sales teams.
3. The roles within the software development process that understand the buyer persona ensuring the customer gets the product they want must work in tandem with the infrastructure that supports the client before, during, and after the purchasing process. Seeing this level of Customer Intimacy throughout the entire product cycle is the only way to gain ‘share of wallet’ when it is time for the customers to upgrade or go to the next level as their needs change.
To learn more about how Aloha Technology can help you with your software needs, CONTACT US . Our team would be happy to answer your questions.