Simple App Designs the Trick to Successful Development

As the demand for mobile apps are rising, enterprises are also competing with one another to deploy software with the maximum features and functionality. On the other hand, the investors in the mobile application development industry have raised the prices of products in order to ensure a steady flow of revenue. However, recently concluded research points to the fact that the app users, including both enterprise workforce and individuals, use only a fraction of a mobile app’s features. More than half of a software’s capabilities remain unexplored as they do not serve the interests of the users’ daily requirements. Here comes the need for simple designs for mobile applications selling in the contemporary market. According to mobile market analysts, users now prefer less features in their apps because more the number of features, more the difficulty in understanding its performance patterns. 

So why are the big players in the app development industry still creating mobile applications with several new features and selling their products as ones with superior quality and unique functions? Though the researchers are of the opinion that simple functioning apps are in higher demand in the mobile market, freelance developers and mobile application development companies often make the mistake of including complex features in their software. There is only a section of app designing companies that still builds products with effective but less features and is thus cost effective for enterprises; in most cases, the startup business units deploy the apps because they are available cheap. As a result, several small companies nowadays experience mobility of business faster than their larger counterparts. A prominent example of this phenomenon is the Japanese electronics and cars companies that dislodged their American counterparts; the Japanese organizations were later dislodged from their positions by Korean
and Chinese companies. Similarly, the concept of a mobile phone has been replaced by Skype. Again, the smartphone cameras are gradually replacing the need for a larger camera largely due to their portability.

Few Features to be Included in Simple Apps:

1. Identification of the Function – Developers must be able to identify that one function which is most important to the target audience. Customer discovery, as the process is called, is important for value proposition. Incorporating the preferred function means a higher download rate amongst users and hence the designing of a successful application.

2. Identify Your Competitors – Take into consideration not only the target audience but also the app developers vying for attracting the attention of the same audience. Study the working pattern of your competitors. For instance, it is important to see how the needs of the users are addressed by the competitors while designing their products. If these products are a success, you can be inspired to build a simpler design for your mobile application.

3. Release Same Product in Different Forms – Innovation does not always mean introducing a new concept or design for every new software that is designed. The same product can be redesigned; for instance, a low cost, stripped down version of a popular mobile application can be released to check on the audience response.

Apps with simple designs are always in demand because of the larger user base they attract. Hence, the marketing strategy of an application development company should incorporate ideas of creating very easy to understand products.