Tips to Make a Good App Great

The smartphone and tablet markets are far from saturated. There are still numerous users of feature phones who are migrating to the advanced internet connected mobile devices. This has led to the rising demand for mobile applications in every sector of the economy. Mobile apps are generally installed in the devices; but they can also be downloaded from the application stores. In a competitive market of today’s, what inspires a mobile user to download apps? There are multiple apps available in the market providing similar functionality; however, it is some among them which are downloaded at a higher rate when compared to others, thereby declaring these mobile apps as successful.

With a projected count of over one billion mobile app users by the end of year 2015, new software technology is being used to set good mobile applications apart from great apps. Listed below are few tips and tricks for developers to ensure building of great, not good mobile apps:

1. Design the User Interface Well – An app creates an impression in the minds of users immediately after it is downloaded and opened. For this, the application must look attractive and its navigation should be fluid. Since users will operate the app on a small screen, the design of the UI should be such as to facilitate ease of navigation and reduced malfunctioning of app keys. The design elements in the user interface should not be too many; this leads to a bulkier and less intuitive mobile application that will fail to attract the attention of the target audience.

2. Playing to the Strength of the Device is Important – A mobile app should be spontaneous, it should be able to communicate well with users, it should have short but focused activity usage, and must be geo sensitive. For instance, if the mobile audience is using a travel app, all the software needs to do is chalk out a route to follow for the user to reach his/her predefined destination. Also, the suggestion of the route should come despite unavailability of internet connectivity and location input.

3. Adapt to the User’s Needs – Creating a mobile app is very simple. But assuring that the functionalities and features of the app are great is really difficult. The users’ needs continue to increase with the release of an increased number of apps in the mobile market. In order to satisfy the users’ needs and demands, updates must be made to the application at regular intervals. Updates will ensure fixing of any malfunction related to the app, introduction of improved features, and streamlining of its operation.

4. Use the Mobile Market Tools – Knowing the market that they have to deal with is important for mobile app developers. For this, research on applications with similar functionality is important. The trick is to not price an app over that which exists for same categories in the mobile market. Releasing an initial free version of the app followed by priced versions for special features is another trick to establishing a mobile application’s greatness in the market. Making use of popular social media platforms to generate buzz and proliferate news of mobile applications across a wider audience should also be part of a developer’s plans.

Taking notice of a mobile application in a competitive market is difficult, follow the above tips to build a great app.