Increase on-line web traffic

Website traffic is defined as the number of visitors and visits to a website. Initially, at the start of the dotcom phenomenon, website traffic was considered as the most important factor in reckoning how successful a website was; but recently, it is more about profitability, i.e. how much of the increased website actually converts to money. Therefore, return on investment (ROI) is an important factor which is being considered these days.

As the number of visitors to your site increases, so does the number of potential customers and more are the chances of increased sales. So if you want to make money, you have just got to increase your website traffic.

There are many ways to undertake promotion with a view to increasing traffic to your website. One of the most effective is to try and get in the top ten positions of Google, Yahoo and other search engines. This has the added advantage of being free traffic, as opposed to say, pay per click or advertising.

How do you increase your website traffic?

Based on our extensive knowledge and experience, we have created a range of cost effective web marketing services to help small businesses succeed online. These services are based on many fundamentals:

• Search engine indexing: You must ensure that all the pages of your website are listed (indexed) in the search engines. You can check this by typing site:www.yourdomainname.com into Google's search. The subsequent number of pages shown should marry up to the number of pages on your site. If Google shows significantly less then our directory submission service will aid the search engines to find all your pages.
• Keyword strategies: Keywords that you target can be split into three categories. Hard, Medium and easy. The hard keywords are searched for the most and can only really bring traffic to your site if you have good external links pointing to your website. This can be done with Directory submissions. Medium strength keywords should be based on your menu and the page names of your website. These are less volume searches than hard keywords. Easy keywords should be within the text of your site. Remember this; for medium and easy keywords, your website must contain the keywords people are actually searching for!
• Directory Submissions: To use strategically found directories to improve the popularity of your website from authorative, relevant sources
• Article submissions: Writing and submitting articles to over 200 popular article directories. Each article will contain a link back to your site offering you the potential of hundreds of quality backlinks. These will improve your popularity in the search engines.
• Blogging: A great way to increase traffic to your website by sending info out to the world.
• Improved site design:Help to improve search engine visibility of the content on each page
• Strategic linking: Increasing the popularity of your website through link exchanges with authorative, relevant sites.

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