A Spellbinding Success: Warner Bros Studio Tour Triumphs at BYTA 2017

Overview of the BYTA Recognition

The British Youth Travel Awards are designed to acknowledge and celebrate excellence in the youth travel industry, focusing on programs that offer enriching experiences with an educational component. Winning at the BYTA not only underscores the quality of the recipient's offerings but also their impact on young travelers.

Awards Received

• Best Leisure Product: This award was given to the Warner Bros Studio Tour for its innovative approach to education through entertainment. The tour offers students a behind-the-scenes look at the Harry Potter films' production, including set designs, costumes, and special effects. It also provides educational sessions tailored to school curriculums in subjects like Art & Design, Business, Film & Media, and English, delivered by qualified teachers.
• Best Use of Social/Mobile Media: The studio's creative social media campaign, 'Follow the Spiders', won this award. It effectively engaged fans and potential visitors through intriguing posts and videos across platforms like Twitter and Instagram, hinting at new attractions and features in the tour, such as the Forbidden Forest.

Educational Impact and Features

The Warner Bros Studio Tour goes beyond mere entertainment, offering educational programs that align with school curriculums. Here are some key educational aspects of the tour:

• Curriculum-based lessons: Free one-hour lessons that cover various academic subjects.
• Interactive experiences: Students can engage with real film-making environments and understand the technical and creative processes involved.

The 'Follow the Spiders' Campaign

This innovative campaign played a crucial role in the studio's social media strategy. It teased the introduction of the Forbidden Forest section of the tour, which features elements like a life-sized Buckbeak the Hippogriff and Aragog the Acromantula. The campaign cleverly used iconic references from the Harry Potter series to draw interest and engagement from a global fanbase.

Conclusion: A Magical Educational Journey

The dual awards from the BYTA 2017 celebrate the Warner Bros Studio Tour's success in creating a captivating and educational experience that resonates with students and teachers alike. By blending the enchantment of Harry Potter with real-world educational content, the tour represents an ideal destination for school trips that seek to inspire and educate.

For more information on the Warner Bros Studio Tour and its educational offerings, you can visit their official website. For details on the British Youth Travel Awards and other winners, check out BYTA's official page.

This recognition not only highlights the tour's appeal as a top educational destination in London but also its effectiveness in leveraging media to enhance visitor engagement.