Explore the unique shopping experiences in Delhi, Agra, and Jaipur, focusing on the renowned Anokhi brand known for its commitment to traditional crafts and innovative designs. Discover how Anokhi has become a global name by blending contemporary aesthetics with age-old techniques.
In the heart of Jaipur lies Anokhi, a store that epitomizes the fusion of traditional Indian craftsmanship with modern design. Founded by Jitendra Pal (John) Singh and Faith Hardy in 1970, Anokhi began as a modest venture and has grown into a brand celebrated worldwide. The couple, who met and married in Jaipur, initially started with a discotheque before shifting their focus to traditional textiles under the influence of a spiritual mentor.
Anokhi's philosophy centers on supporting local artisans by providing them with design guidance, financial support, and marketing while respecting their traditional methods and lifestyle. This approach has not only preserved numerous artisanal techniques but has also made them relevant in today's global market. Anokhi's products, which include garments, furnishings, and accessories, are distinguished by their aesthetic appeal and high utility, appealing to a discerning international clientele.
Anokhi is not only a commercial enterprise but also a socially responsible entity. The founders set up the Digantar Trust, which supports various community initiatives such as a free school, a health center, and a veterinary clinic. John Singh's commitment extends to environmental conservation, promoting sustainable agriculture, and the reforestation of barren lands. The company has also been active in humanitarian efforts, such as organizing relief sales during the 1988 drought in Barmer District.
Delhi offers an eclectic shopping experience with its blend of modern malls and traditional markets like Chandni Chowk and Dilli Haat. Here, travelers can find everything from luxury brands to handcrafted souvenirs. Anokhi’s store in Delhi is a must-visit for those looking to purchase unique block-printed garments and textiles.
While Agra is world-famous for the Taj Mahal, its markets such as Sadar Bazaar and Kinari Bazaar offer a variety of crafts like marble inlay work and leather goods. These markets are ideal for tourists wanting to take a piece of Agra’s rich artisanal heritage home.
Jaipur is renowned for its jewelry, textiles, and blue pottery. The city’s markets, including Johari Bazaar and Bapu Bazaar, are vibrant spaces where traditional crafts thrive. Anokhi’s flagship store in Jaipur on Tilak Marg is a testament to the city’s thriving craft scene, offering a range of beautifully crafted textiles that showcase local artisan skills.
The cities of Delhi, Agra, and Jaipur offer unique shopping experiences that reflect their rich cultural heritages. Anokhi stands out as a prime example of how traditional crafts can be revitalized and sustained in the modern era, making it a key destination for travelers interested in ethical and artisanal shopping.
For more insights into traditional crafts and their modern applications, visit Smithsonian Magazine and National Geographic.
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