Holidays in Rome

Even in this time of crisis, Rome has proved to be one of the favourite travel destinations of Italian and foreign tourists.

According to a research carried out by Expedia, one of the most important online tour operators, Rome has been the Italian city that best managed the tourism drop-off during the black biennium (2008-2009). The credit of this result goes to the differentiation of the touristic offer, with suitable solutions for both pilgrimsand fashion-victims, and to the wide range of accommodations succeeding in meeting everyone’s needs: from youth hostels to central apartments, from budget hotels to country villas.

A deep analysis of the data collected by Expedia shows that in the last two years Rome has been the choice of Italian visitors all over the year and, therefore, the most important touristic market nation-wide. Moreover, in 2008 Rome has been one of the few European capital cities, along with London and Vienna, that registered an increase in the tourist turnout, although it is still far from many destinations of the old and the new continent, appearing in the top travel destinations. In particular, New York was, at the end of 2009, the favourite destination for Italian people: a clear sign of the dollar weakness, as already happened in London, where a great number of Italians were attracted by a weak pound. After New York and London, this year Italians chose to spend their Christmas holidays in Paris, Madrid, Berlin, Prague, Budapest, Miami, Amsterdam, Vienna and, eventually, Rome, at the 11th place. However, if we consider only the Italian market, Rome is the most popular city by far: if you plan to spend your holidays there, make sure you book an apartment or an hotel for New Year’s Eve in adequate advance.

If compared to other Italian cities, Rome had positive results not only during Christmas time, but also during summer and spring holidays. The favourite destinations of summer 2009 were, besides classic seaside resorts (Spain and Greece in Europe, Sicily in Italy), London the omnipresent and other European cities, such as Stockholm, Copenhagen and Rome, which registered an increase in reservations in comparison to 2008. During Easter holidays and the 1st of May, in spite of the tourist drop-off of in art cities to the good of small villages, Rome entered the chart, along with Venice during Easter, Florence and Modena on the 1st of May.

As mentioned above, there is a number of reasons explaining the success of The Eternal City as a tourist destination, and the most of them are easy to understand. On the one hand, Rome is a wonderful art city, marked on the maps of the religious tourism. On the other, it is a metropolis rich in events and sites to visit, considered one of the most important fashion districts in the world. However, Rome would not be such a popular destination without the wide range of accommodations offered to visitors:a hostel for young people, maybe attending to the concert of the 1st of May, a cheap apartment or an hotel for families, a simple but cosy room in a bed & breakfast or even a prestigious country villa, if you cannot give up the luxury.

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