Discover the allure of the great outdoors at Parma's upcoming Outdoor Tourism Exhibition, slated for September 10-18. This event, now in its second year, is quickly becoming a pivotal gathering for outdoor enthusiasts and industry professionals alike. With a blend of international exhibitors, engaging activities, and a focus on the latest trends in caravanning and camping, this exhibition is set to offer an unparalleled showcase in the heart of Italy.
Following its inaugural success, the Outdoor Tourism Exhibition in Parma is gearing up for an even more dynamic second edition. Organized by Fiere di Parma in collaboration with the APC (Caravan and Camper Manufacturers Association), the event aims to build on the positive outcomes of the previous year. The exhibition is not merely a trade fair; it is a significant event within the ECF (European Caravan Federation) circuit, which promotes caravanning across Europe and safeguards the interests of related commercial entities, from caravan sales specialists to manufacturers.
Parma's exhibition stands alongside renowned European events such as the Caravan Salon in Düsseldorf and the Salon des Véhicules de Loisirs in Paris. This recognition underscores the exhibition's importance, which also features a permanent observatory on camper and outdoor tourism managed by CISET (International Center of Studies on Tourism) at Ca' Foscari University of Venice.
The Outdoor Tourism Exhibition of Parma serves as a prime vantage point on the caravanning world and its associated facets. It is a hub for industry insiders and aficionados, offering a prominent platform for exhibitors from Italy and beyond. In its first year, 33% of the 235 exhibitors hailed from international locations, with 20 foreign delegates, including four from outside the EU. The exhibitor breakdown was as follows:
Visitor engagement was impressive, with over 133,000 camping and outdoor tourism enthusiasts and professionals exploring the 90,000 m² exhibition space, reaching a zenith on the opening day.
Anticipation is high for the exhibition's return, bolstered by enhancements to the event's offerings. These improvements include expanded food and hospitality services and updates to the exhibition space to better cater to visitor preferences. New features for this year include:
Outdoor tourism has seen a surge in popularity, with the global market for camping and caravanning projected to reach $56 billion by 2026, growing at a CAGR of 6.7% from 2021 to 2026, according to a report by Global Industry Analysts Inc. This growth is driven by a rising interest in outdoor activities and a growing preference for domestic travel, particularly in the wake of the COVID-19 pandemic.
Italy, with its diverse landscapes and rich cultural heritage, is well-positioned to capitalize on this trend. The Outdoor Tourism Exhibition in Parma not only showcases the latest in outdoor living and travel but also contributes to the local economy by attracting international visitors and fostering business opportunities.
For more information on the European Caravan Federation and its role in promoting caravanning, visit the ECF website. To explore the extensive research on tourism conducted by CISET, check out their official page.
Join us in Parma this September to experience the convergence of nature, innovation, and community at the Outdoor Tourism Exhibition. Whether you're a seasoned camper, a caravan industry professional, or simply someone with a love for the outdoors, this event promises to be an unforgettable adventure.
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