Hotel Rate Deals Trump Brand Loyalty for RoomSaver.com Travelers

Survey Highlights: Price Over Prestige

A recent survey targeting over a hundred members of the RoomSaver.com Travel Club has shed light on the preferences of modern travelers. The survey, conducted in the current month, delved into the question of whether travelers are loyal to hotel brands or if they are more influenced by competitive pricing. The findings were quite revealing: 34.8% of respondents indicated that they do not have a specific brand allegiance when it comes to hotels. Instead, their primary concern is securing the most favorable rate for their stay.

This trend suggests that hoteliers should focus on marketing their best rates if they want to capture the attention of price-sensitive travelers who typically sort their lodging options based on cost.

Brand Preferences Among Travelers

While a significant number of travelers are not brand-loyal, the survey also highlighted the preferences of those who do favor certain brands. Among the brands included in the survey—InterContinental Hotels, Choice Hotels, Marriott International, Best Western, La Quinta, and Hilton—Choice Hotels emerged as the preferred brand for 25% of the respondents. Marriott, Hilton, Best Western, La Quinta, and InterContinental Hotels followed in that order.

RoomSaver.com: A Portal for Best Hotel Rates

Since its inception in 1999, RoomSaver.com has been dedicated to presenting hotels online and guiding travelers directly to the hotels' websites, where they can find the most competitive rates. The platform serves as a comprehensive database for travelers and a potent advertising medium for hoteliers and travel-related businesses.

RoomSaver.com operates under the umbrella of Trader Electronic Media, a division of Trader Publishing Company, which is renowned as the largest distributor of photo-classified ad publications in the United States. The Trader Electronic Media network includes over 15 high-traffic websites that collectively attract millions of visitors each week, covering a wide array of categories such as vehicles, real estate, employment, and hotel lodging.

For more information about how RoomSaver.com can benefit both travelers in search of deals and hoteliers looking to advertise, interested parties can call toll-free at 866-305-3840 or visit RoomSaver.com.

The Changing Landscape of Hotel Bookings

The shift towards rate-based decision-making among travelers is supported by broader industry trends. According to a report by the American Hotel & Lodging Association, price, location, and amenities are the top factors influencing accommodation choices for both leisure and business travelers. Moreover, a study by Statista revealed that in 2020, 40% of U.S. travelers stated that cost was a key factor when booking a hotel.

These statistics underscore the importance for hoteliers to remain competitive with their pricing strategies in order to attract a larger share of the market. With the rise of online travel agencies and price comparison tools, travelers have more resources than ever to find the best deals, making price a central aspect of the booking process.

In conclusion, the RoomSaver.com survey results, along with industry data, highlight a clear message for the hospitality sector: to win over modern travelers, showcasing value through competitive pricing may be more effective than relying solely on brand reputation.