Keith Barrett

The return of the coaching holiday

Many of us might have been thankful that coaching holidays had been consigned to the past, but it seems that they are far from being dead. A new breed of coach tours is taking travellers to a wider range of destinations than ever before.

The thought of taking a holiday on a coach is likely to bring back images of Blackpool, Great Yarmouth, Bognor Regis or Clacton. How times have changed.

People taking a coaching holiday these days are more likely to find themselves in Moscow, Sydney or New York. Welcome to the new face of escorted holidays.

Rather than floundering, many coach tour operators are doing very well. There success is being built upon a whole new approach and a new image. Coaching holidays are now aimed at the luxury end of the market.

If you're wondering about how such a transformation could occur then you need to forget about old coaches and cramped conditions.

Modern coaching holidays are about comfort and flexibility. You're far more likely to be travelling in an executive coach and be spending your nights in some great quality hotels.

With the added advantages of having a knowledgeable guide available and of being able to relax and avoid driving for the duration of your holiday, it's clear why coaching holidays are coming back into fashion.

Have prices risen as a result?

In an effort to put their cheap and cheerful reputation behind them, coach tour companies have been keen to attract a new breed of customer. That being said, they've also tried to ensure that their regular customers are not put off.

This has resulted in companies offering a range of holidays and itineraries. The aim is to provide something suitable for every budget.

Coaching holidays are back and they're here to stay.

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