In an era where digital platforms are revolutionizing the way we plan and book travel, Trader Electronic Media, a subsidiary of Trader Publishing Company, has launched a trio of websites aimed at streamlining the vacation planning process. With RoomSaver.com, RentJillsHouse.com, and TheVacationSaver.com, Trader is redefining the travel industry by offering direct connections between vacationers and service providers, bypassing traditional third-party booking engines. This innovative approach promises more competitive rates and personalized booking experiences for travelers.
The travel industry is fiercely competitive, with giants like Expedia, Orbitz, and Travelocity dominating the online booking space. However, Trader Electronic Media has carved out a unique position by creating portal sites that facilitate direct interactions between travelers and accommodation providers.
RoomSaver.com is a user-friendly platform that lists over 11,000 hotels and motels across the United States and Canada. Unlike conventional booking sites, RoomSaver.com doesn't process reservations itself. Instead, it directs users to the hotels' own websites or contact centers, allowing for more rooms to be offered at better prices. This model not only benefits travelers seeking deals but also supports hotels by eliminating third-party fees.
Recognizing a gap in the vacation rental market, Trader launched RentJillsHouse.com, a premier destination for finding rental homes and properties in sought-after U.S. locations. From the sandy beaches of the Outer Banks to the snowy slopes of Lake Tahoe, the site's extensive database and advanced search features make it a one-stop-shop for vacationers, property owners, and brokers alike.
In August, Trader introduced TheVacationSaver.com, a platform dedicated to connecting travelers with exceptional vacation package deals directly from resorts nationwide. By removing the middleman, the site enables travelers to access more affordable offers, including lodging, complimentary event tickets, and additional perks like free meals or cash certificates.
As part of Trader Publishing Company, the largest publisher of photo-classified publications in the nation, these three websites join a network of over 15 online platforms, including ForRent.com, HarmonHomes.com, and EmploymentGuide.com, all accessible through TraderOnline.com. Trader also produces 680 classified ad publications, reaching 80 percent of the U.S. population across 175 major markets and distributed at around 360,000 locations with a combined circulation of over 9 million per week. Publications such as Auto Trader, Boat Trader, and Employment Guide feature these travel sites, ensuring wide exposure alongside Trader's extensive web presence.
While the travel industry is no stranger to innovation, the direct booking model championed by Trader Electronic Media is still relatively underexploited. According to a report by Phocuswright, direct bookings accounted for around 49% of U.S. hotel bookings in 2019, highlighting the significant potential for growth in this area. By focusing on direct connections, Trader's websites are well-positioned to capitalize on this trend and offer a more personalized booking experience.
In conclusion, Trader Electronic Media's foray into the travel industry with RoomSaver.com, RentJillsHouse.com, and TheVacationSaver.com represents a strategic move to leverage direct booking advantages. By offering a more direct and cost-effective path for travelers to arrange their accommodations, Trader is setting a new standard in the travel booking landscape.
