Harnessing the Power of Viral Marketing to Skyrocket Your Sales

Understanding Viral Marketing

Viral marketing is the act of spreading information about a subject online. It's not limited to business-related content; many non-business websites have attracted over a million visitors solely through viral marketing. As online business owners, we can only dream of reaching half that number of visitors.

Creating a Viral Marketing Effect: Proven Methods

There are several methods that have proven successful in creating a viral marketing effect. Here are a few:

1. Embrace the Power of Free

The concept of "free" has been a driving force behind the success of the internet. Although the free business model has been scaled back in recent years, it's hard to argue with the viral marketing success achieved by the early pioneers of free email, free websites, and free auto-responders. If you can't afford to give away such expensive resources, consider offering free e-books, reports, ezines, or other information.

2. Attach Your Message to Each Free Item

All those free email, websites, and auto-responder services always added their short message to their free product or service. You can do the same with your free e-books, reports, ezines, or other information. This has proven to be a successful way of gaining new subscribers to our free newsletter by offering free information on a variety of online business-related subjects via auto-responders.

3. Duplicate and Multiply Your Free Efforts

When you give away free e-books, reports, ezines, or other information, make it easy for others to offer those free items to other like-minded online business-interested individuals. This not only duplicates your efforts but also multiplies the work that you distribute. Instead of just you doing the distribution, you can create a legion of people that willingly pass along your message when it's wrapped nicely inside of a free offer of some sort.

Start your viral marketing efforts with these simple steps, and you'll soon see an increase in traffic and email, which will inevitably lead to more new and expanded sales.