Online Content Management - Leveraging Your Efforts

Online content management plays an important role for anyone who distributes information as part of their online marketing strategy. Using content as a means to create an awareness of a product or cause is a very effective advertising technique to use online.

Continually being able to find and develop good quality content however can be very 'labor intensive' and time consuming. It is therefore wise to find multiple ways for using content that you developed. Working more efficiently like this allows you to reap multiple benefits from the one time effort.

Here are 7 examples of ways in which you can use one piece of content you developed for promotional purposes online.


1. A good piece of quality content you have put together can make a great post for your blog.

2. Assuming the content you have put together is directly related to something you want to promote you can use it as a press release.

3. Submitting articles online is a great way to increase the exposure of whatever it may be that you are promoting. This method also serves to help build your credibility and reputation. The right piece of content would be perfect for use in this type application.

4. If you use one of the most popular social networking sites online, Twitter you can take any useful information you may have researched and break it up into a series of 'tweets' for posting.

5. Taking this same information and possibly by adding to it you can create an ebook that you can distribute for free. By placing a link in it back to your site you are now increasing your exposure virally on the internet. This is very effective and the results you get far outweigh the one time effort you put into it.

6. Using content by breaking it up into a series of emails for your auto-responder is yet another effective use of good information. Your list members will benefit and appreciate the effort on your part.

7. And speaking of list members you can also use any quality content you have and format it into an information product. This can then be used as a free giveaway on a squeeze page to help you build a list.


For anyone using content for promotional purposes on the internet it is essential to develop an online content management strategy. Distributing quality content is a very effective advertising technique but it does require an investment of time and effort. To increase the efficiency of this particular online marketing strategy it is always a good idea to find multiple uses for a single piece of content. The 7 examples we reviewed here today hopefully serve as an indication of the potential one piece of content holds for your marketing purposes.