4 Ways to Monetize Your Website
Creating a website can be a fun and exciting experience. But what if you want to turn a hobby into a business? Many people make money off their website. This passive income is a great way to supplement the money you already bring in and could eventually replace your job if you work hard at it. Starting off, things may be slow, but eventually, you'll start patting yourself on the back for building an online business from scratch.
Become an Affiliate Marketer
Affiliate marketing is the practice of promoting someone else's product on your website. You provide users with a link that leads to a product page. If they buy it, you earn a commission from it. For a better understanding of affiliate marketing, consider an example. Imagine that you write book reviews on your website and give visitors advice about the best books to buy. You write a review of a particular book. Within the review, you provide a link to its Amazon product page.
From there, users can choose to buy it or not buy it. The link you provided is a tracking link that saves a website cookie and logs their visit. This is how you'll earn a commission, which is a percentage of the book's purchase price. If you have several book reviews using this same technique, you can generate a pretty sizable income.
Earn Money Through Google AdSense
Using Google AdSense, you can run ads on your website that promote other companies. Google places a simple code on your website, which will help them determine what your site is about in terms of content and topics. Based on that, Google will serve relevant ads on your site. For example, if your website is about fitness and nutrition, Google AdSense will show your visitors ads about cookbooks, workout DVDs and more.
If and when someone clicks on these ads, you'll get paid. You can make anywhere between $0.50 and $5.00 for each click. If your website brings in lots of traffic, you can make hundreds or even thousands each month.
To qualify for Google AdSense, your website has to generate a certain amount of traffic. Make sure you're implementing lots of traffic generation techniques such as social media marketing, email marketing, guest posting on popular blogs and implementing SEO to get enough site visitors.
Sell an E-Book
Ebooks are great for providing information on a variety of topics, especially if certain topics are more complicated and require a more in-depth breakdown. If you have expertise in a certain industry or topic, you can sell that knowledge to your visitors. But it's important to not try to sell your ebook straight away to generate leads online. First, offer a free resource that provides value and gives actionable advice. Then, once visitors have finished reading that, add a call-to-action at the end that directs them to your paid ebook. Since they're already familiar with your content and know what kind of value you can provide, they're more likely to pay for even more information.
Once you start getting a lot of traffic to your website, your income potential from your ebook will increase significantly.
Set Up an eCommerce Shop
Your website doesn't have to just be limited to content. You can also center it around tools or products in an online store. There are hundreds of thousands of eCommerce websites on the web, so it's important to have a detailed strategy and strong marketing techniques that will help you stand out from the crowd. There's a wide variety of things you can sell on your website. You can sell merchandise like branded t-shirts and hats or handmade products like jewelry, skincare products and soaps.
It is always good to have the basics of website building down before the ad revenue starts coming in. Using things such as a logo creator can go a long way in helping the overall appeal of your site, thus generating more traffic and revenue.
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ABOUT THE AUTHOR
Kevin Devoto is a freelance writer.