5 Typography Rules Every Web Designer Knows and Follows

Readability is an important aspect of web design, on the personal front. While SEO is chief, a good typography supplements the design of the website while engaging the viewers, hence it is vital to integrate a good typography making it easier on the reader. Respectable readability translates well with the viewers, allowing them to grasp the content and efficiently absorb the information.

This post will explain some of the basic rules of typography one needs to follow to create a visually appealing website from a prominent web designing company in India.    

1)   Decide Typography Systematically

In terms of web designing, each typographical decision should simultaneously archive varied quantity of results. Each sentence, line or even a single word should be search engine friendly and legible to read while fitting with the look and the graphical style of the web page. It should be in line with the company requirements, suiting the position of the company with a simple objective to meet the user expectations of copy-pasting the text.

The checklist of the perfect typeface is pretty monumental to fill, but not impossible to execute.

As a web designer, one needs to make the decision of using a search engine-friendly font or use an embedded image which requires font as images, either statically or dynamically.

2)   Scan-able text

The scan-able text differs a little from the readable text, although they go hand in hand with the readability of the text. A good scan-able copy consists of noticeable headers, systematic hierarchy and focuses points to guide the users seamlessly through the content. Highly beneficial if you are aiming to be one of the best SEO Company, as it would certainly help with SEO.     

Focus points are basically elements or design objects on the layout which are supposed to attract the users or at least engage them. Focus points are mostly graphical elements like CTA buttons or even a header at times.

Header and body text size and position size, text line, height and contrast and the ways focus points are differentiated all impact how scannable copy is.

3)   White Space

Space contributes deeply to the aspect of readability of the content. Using the white space accordingly will help the user to follow the text without getting lost in the clutter. White space can also act as a separator between the graphical elements and the text.

Proper and concise use of white space gives a clean, elegant and uncluttered layout. The user’s eye flow from one text element to another text element is smooth given the large sufficient amount of white space.

4)   Density Of Text

The density of text refers to the concentration of words in a given area. Density particularly has a major impact on the readability of the content. The factors which make or break your text based on density are line height, text spacing bad font size. It is important to strike a balance between content that is perfectly readable and aptly scan-able, be sure not to make it too condensed or widely spaced.

5)   Consistent Contrast

Contrast is the final deciding factor if you want to make the content readable. Use of duller and understated colors as the background will make the text stand out and easier for the user's eyes to follow, devoid of distractions.