Dissecting the Genius of a Stellar Website

Jan 2
16:14

2024

Stefene Russell

Stefene Russell

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The first paragraph of this article provides a captivating summary of the content. It delves into the brilliance of sciplus.com, a website that not only sells unique products like Bomex separatory funnels, mug warmers, and gallon drums of plastic ants, but also captivates its audience with a clever URL and a humorous mascot named Jarvis. The article explores the history of the company behind the website, American Science and Surplus, and highlights the key elements that make the website stand out.

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The Story Behind Sciplus.com

Sciplus.com is the digital manifestation of American Science and Surplus,Dissecting the Genius of a Stellar Website Articles a company that has been around in various forms for most of the 20th century. The company's journey began in 1937 when Al Leubbers, an optics enthusiast working for Western Electric in Chicago, noticed a neighboring warehouse discarding large quantities of reject lenses. He negotiated with the company to take these lenses off their hands, and together with his wife Buddy, began polishing these lenses at their kitchen table. They advertised these lenses in Popular Mechanics, selling them at 10 for $1, and thus American Lens and Photo was born. The company expanded its product range to include general surplus after World War II, rebranding as the American Science Center. They officially became American Science and Surplus in the early 90s and have had an online presence since 1995. Despite having physical stores in Chicago, Geneva, and Milwaukee, their online presence is a testament to their understanding of how to build an almost perfect site.

The Secret Sauce of Sciplus.com

The secret to the success of sciplus.com lies in their unique sense of humor and clever business acumen. Here are some key elements that make their website stand out:

Consistent Navigation

The website uses a template page to ensure a consistent look and feel across all pages. This not only makes the website practical but also user-friendly as users don't have to reorient themselves every time they navigate to a new page. The website also features rotating products, keeping the content fresh and engaging.

Clever Graphics

The website uses simple yet accurate line drawings to represent the products they sell. These graphics are quick to download, ensuring a smooth user experience while still providing customers with a clear idea of what they're purchasing.

Engaging Copy

The product descriptions on the website are short, snappy, and humorous. This unique voice keeps users engaged and makes even the most mundane products seem appealing.

User-friendly Order Forms

The ordering information is conveniently placed at the top of the page, making it easy for customers to make purchases. The website also uses a color-coded system to make the ordering process even more straightforward.

Additional Smart Moves

The website also features a newsletter to update users on new products, an easy-to-order printed catalog, easily accessible contact information, and a whimsical tone that makes the shopping experience enjoyable.

In conclusion, sciplus.com is a brilliant example of a well-designed website. It's worth exploring and learning from, and who knows, you might even find yourself purchasing a stainless-steel pill splitter or some rechargeable sealed-lead calcium batteries.

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