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Best Good UX Design Principles

To help keep your website on track, we have compiled a list of five†UX principles that we use internally to guide the design process. Understanding how and why making decisions about UX helps explain things to other team members, which is even more important for making these decisions part of the final product.

As a website designer / mobile app, your job is to put yourself in the brain of a user. You need to allow user interaction as natural and intuitive as possible. To do this, you must view the design from a user's mind (in fact, many users) and rule out potential problems or confusion.

This endless process requires keeping the user interface in your mind before, during and after the publication of any website.

To help keep your website on track, we have compiled a list of five UX principles that we use internally to guide the design process. Understanding how and why making decisions about UX helps explain things to other team members, which is even more important for making these decisions part of the final product.


Design encompasses a complex array of disciplines and sub-disciplines: brand design, product design, graphic design, design thinking, design management, interaction design, and more. Basically, the designer must understand what users / users need, or even anticipate their behavior. Unlike art, design is not an aesthetic without function.

If the interest in design is so obvious, it is because of the competition between products and services. As Dieter Rams pointed out in a speech (New York, 1976), the buyer differentiates products according to design. The link between good design and business becomes obvious. This is not about aesthetics or creativity, because the purpose of the object conditions its aesthetics. Indeed, the design process includes technical know-how and rationality.

In UX Design, we also find this importance given to the understanding of the user. And this†good user experience is now based on multidisciplinary collaborations. Whether it's a digital solution or an industrial product, a good design is a distinct design, useful, simple and fun to use ... All important elements for Rams.

The simplicity:

This first point is certainly the first one we think about when thinking about the most important points for a service in the eyes of users. Your application must be usable by your grandmother and clumsy big fingers, as your nephew addicted to social networks. Finally ... Of course, subtleties can appear, after all, you know your target! But keep in mind that the more your interface and simple, clear and logical, the more people will want to come back.


Organize and prioritize information and visual elements in a way that reflects the importance of information: The visual hierarchy influences the order in which humans perceive what they see. This order is created by the visual contrast between the forms. Create visual contrast by size and scale, color and density.

Clarity can be measured by answering the following question: To what extent does the screen or workflow effectively communicate the desired information?

It may sound cheesy, but a good plan is to simply follow the golden rule. Explain things as you would like to be explained. Specify things as clearly as possible.

Good design is easy to trust. Before asking someone to take action, make every effort to help them understand why this is necessary. Honest and clear explanations build confidence at every step, making it easier to convert along the funnel.


A good design is "transparent". In addition to only understanding the terminology of what you propose, the user must understand the value. Being imprecise or vague will not bring you the satisfaction of your users.

The price is, for example, a subject where transparency is essential. Users will not click on your "Buy Now" button if they do not know how much they will pay. Frequently "free trials" are seen to turn into renewed monthly billings and it is unlikely that these practices will attract the sympathy of customers.

A good idea is simply to follow the golden rule: explain things as you would like them to be explained to you. Be as clear as possible. Do not do any worse than what you would like to do when you choose to use a product yourself.


Good design inspires confidence. Before asking a user to perform an action, first make sure that the need for that action is understood. Being honest and clear in your explanations forges confidence and facilitates conversions in the funnel (funnel of conversion).

Take the example of Uber: they have managed to make an application so effective that it has created a real shock in a 100-year-old industry. Their application keeps your payment information - and yet it's the kind of data you would never give to a stranger - and thus, facilitates reliable and effortless transactions.

By removing any doubt from the visitor's head, this will help create an "invisible" experience. Making visitor decisions and actions use fewer and fewer mental resources will make using a product easier and more meaningful.


This principle is sometimes overlooked by designers, but it is a defining point of the user interface - usability is often related to user familiarity, and the interface should reflect this by using terms and styles that users know. Potentially or are at least familiar with.

For example, if you have been a Windows user all your life, it would not be too difficult for you to be confused with Ubuntu's buttons (close the window - minimize window) or the File menu located in the window. Top bar of the system instead of being in the window.

By testing your solutions on real devices, you make sure everything goes well in every environment. Pretending to be a user is easier when you do not have to pretend to use a device.


If you are responsible for designing user interfaces and want them to satisfy your users as much as possible, do not forget the points above. As you deepen your search for the user experience, you'll find a few sub-categories as well as several specialists with different naming rules for each one.

Designing products carefullyFeature Articles, transparently shows that you care about users and it will contribute to a better User Experience. And this is very important because it has been shown that 68% of users give up because they think you do not care enough about them.

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