Aspects that have to be taken into consideration when developing a website besides graphics like the importance of Information Architecture, Code Development, Accessibility, SEO and Usability when creating a professional web design.
Since the start of the 21st century, internet has increasingly started to be more and more integrated into our lives, as technology moved on to the next chapters. Changes in the way the public accesses and uses the web, automatically changed the way websites are designed. It is pretty difficult to imagine the present-day internet without stunning static or animated graphics, typography or background sounds. Professional web design engulfs lots of different skills and disciplines in order to produce or maintain visually pleasing websites. Opposed to the general public opinion, the colorful world of web design involves much more than meets the eye. The first web browser which could support style sheets and, consequently, a more sophisticated graphic and web design belongs to Microsoft and was born in 1996.
Lots of other aspects are involved inProfessional Web Design, beside the first visual impression:
Information Architecture – If a visitor can't easily find what he is really looking for online, he will leave your website and never return, after the first visit. The structuring of the information available on your website is crucial to improving website navigation, keeping visitors happy and making them come back.
Code Development – Lean coding is definitely an important factor in keeping the end user happy. The reaction time and integration capability of the code of your website plays a big role in responsiveness and returning visitors. It is the backbone of each user experience.
Accessibility – A huge leap in the world of web design was made when the first websites started to be developed around their usage on totally different platforms. Whether you own a MAC, PDA, Notebook or standard PC, web designers everywhere have started to develop websites which are perfectly displayed on any existent web platform.
Search Engine Optimization – If well mastered, this complex web science enables a stronger web presence for your business or informative webpage. Nowadays, a good web designer must not only create pleasantly looking web pages, but also increase their visibility by ranking them higher on the available search engines.
Usability – How well does your site perform when it comes to user interactions? Is a visitor able to browse through your content without feeling lost in space and time? Great efforts have recently been made in order to improve website mapping, with impressive results in customer conversion and website popularity.
Nobody wants to imply that looks are not important in the online world as first impressions do count and help keeping people visiting your site or not. On the other hand, there are a lot of counter examples when modest looking websites attract much more visitors than some exceptionally created ones. With the help of several skills and factors, a professional web designer is the conductor who makes the people return or forever wipe your site off their minds. However, for creating a web presence which effectively communicates your message and which keeps the users interested, much more than aesthetic skills are required. Web design has indeed evolved into a science way more complex than just plain looks!
