Building An Effective Furniture Sales Web Site
Web sites that feature products – especially furniture or other large items – require a careful balance of text and images to convey the value of each product. Let’s face it. Consumers like to see, ...
Web sites that feature products – especially furniture or other large items – require a careful balance of text and images to convey the value of each product.
Let’s face it. Consumers like to see, feel, and "experience" a product before they make a purchase decision. If you can elicit the senses in your on-line presentation of an item, you will increase your chances of making a purchase tenfold.
In addition to the basics of an effective web presence, such as complete contact information, a successful furniture sales web site will convey the following:
Style and Navigation
Again, developing a successful furniture sales site depends on the web designer’s ability to elicit the senses through a careful combination of text and images. "Presentation" design elements, such as Flash and Java components, may be useful in establishing a professional, yet comfortable tone across the site.
Site navigation should be effortless and flow seamlessly throughout the entire web site, including on pages that do not relate specifically to products. Subconsciously, the site’s ease of use will affect the prospect-customer’s impression of the merchant.
As the saying goes, "a picture is worth a thousand words." This is certainly the case in on-line furniture sales.
Each product should include at least two unique photos, complete with thumbnail and enlarged versions, but may have as many as six. The goal here is to encourage the prospect-customer to become familiar with the product, to envision the furniture in their home from all angles in the room.
Product descriptions should vibrantly relate the texture, colors, size, and "feel" of each item. Choose words that connect directly to the senses. A throw pillow, for example, could be presented as "a soft burgundy compliment to any sofa pictured above." Of course, while it is appropriate to be vivid in your product descriptions, remember to remain true to each product’s features.
Customer service options are a must. A hyperlink to the merchant’s contact page or customer service area should be available on each page of the site, uniformly. The merchant’s telephone number should also be listed on each page.
A shopping cart system is not required, but can certainly promote prospect-customer conversion based on convenience. For the product-based web presence, the next "action step" after selecting a product is to make a purchase decision. If a purchase requires picking up the telephone, the merchant risks losing the customer during this transition. Offering on-line payment with telephone support is the optimal way to promote an on-line sale.
Tweaks and Tips
If you are a furniture merchant attempting to develop your first web presence, seek the advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a "do it yourself" site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruit the wisdom of a web professional.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Jim D. Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at http://www.web-presence.net.