Crafting a High-Performing Website

Understanding the Basics of Website Design

Before we delve into the nitty-gritty of effective website design, it's crucial to clarify what we mean by design. At Pacific Business Marketing, when we discuss website design, we're referring to the structure, content, and navigation of the site, not just the aesthetics or the use of the latest programming languages.

Design Goals and Considerations

When designing a website, especially for profit-making purposes, certain goals should be at the forefront of your considerations. These include:

• The immediate impression the site makes on a potential customer. Can a visitor instantly identify what they're looking for?
• The speed at which a customer can access the information they need about the products or services they're interested in. Is the navigation clear and straightforward?
• The ease with which a customer can make a purchase or contact the website owner. Is the information logically structured, and can the visitor easily make a purchase?
• The willingness of the visitor to leave their email address and request additional information or future contact.

Essential Features of a Successful Website

At the very least, your new or existing website should accomplish the following:

• Your main page should provide an "at a glance" understanding of what you do and what your site contains.
• Your main page must load quickly. Potential buyers are busy and unlikely to wait for your page to load.
• Provide a site map and make it easily accessible from any page. This allows interested visitors to quickly locate the product or service they're looking for.
• Keep your overall design clean and uncluttered. While images, animations, and links are essential components of an attractive site, they can be counterproductive if overused.
• Ensure that it's obvious to your visitor where and how to contact you. Place your contact information (or a link to it) wherever you provide product or service information.

Consider engaging a professional web marketing firm like Pacific Business Marketing to review your existing site or assist in the development of your new site. They can provide valuable insights and expertise to ensure your website is designed for success.