Development for your Internet Presence and Website

Sep 2
09:53

2013

Chris Freeman

Chris Freeman

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Your website is your all-day, everyday showroom for your brand and products. You could use it as a simple catalogue that lists and illustrates your products and their benefits - but there's so much more you can do.

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Your website is your all-day,Development for your Internet Presence and Website Articles everyday showroom for your brand and products. You could use it as a simple catalogue that lists and illustrates your products and their benefits - but there's so much more you can do. Your website can include a database of information that's easy to search, multimedia effects, video, sound or even a live link to your office. You can set up sections for journalists or reviewers, and private areas with information for your sales reps or distributors. Or it can be used as an active marketing tool to promote your brand and names in different languages to different export countries. And lastly, you can create an environment that helps build up a community spirit - with discussion areas, information on your chosen subject, a resource centre and more. Web development Northampton can help you develop your website.

A website markets your company all day and every day. It can be viewed just as easily by a potential customer in the next street as by one on the other side of the world. It lets you advertise your range of products and services and promote your brand, without anyone being physically present with the customer. With some careful planning, you can also provide automated features that supply answers to common questions from customers, product upgrades for existing customers, maps of local stockists, ways to make the most of your products, and customers' glowing reviews. You can also provide shopping features to automate the order-taking and payment process, provide areas for press and media information, and even support your reps with online sales kits. And lastly, you can provide a multitude of resources and information that could be useful to a potential browser; if you sell coffee, include information on how it was grown and imported, how to make a perfect espresso or links to sites that sell mugs, biscuits and coffee makers. To make a website for your company, use the services of web development Northampton.

Before you create your killer website, you should take some time to consider and plan how the site will look and how to make best use of all your resources. The site has to look good and be easy to navigate, but the main point to consider is why you are creating it. If you are aiming for a site to raise brand awareness, your design should emphasise the brand logo, message and colours. If yours is a selling site, you'll need to provide a quick, efficient route to finding, selecting and paying for a product. Two of the key elements of a successful website are content and community. If you have a super-sleek design but nothing to say, people might visit once but won't bother returning. In contrast, sites brimming with useful content will always be popular, regardless of their design. When you've been browsing the Web, make a note of the sites where you've lingered longer than expected. Some of the most interesting sites provide stacks of extra information, in addition to the basic catalogue of products. Make sure that you provide interesting content, not just a dull catalogue. Web development Northampton can help you develop that killer website you always wanted.