Essential Website Requirements That Shouldn't Be Neglected

In today's world of website design and optimization, there are dozens - if not hundreds - of different components of a website that should be paid attention to.  These different components are important not only when it comes to creating a site that delivers an optimal experience for users, but also to comply with all the algorithm updates and changes that have been made by search engines for site ranking and placement.Some of the more important aspects of search engine optimization (SEO) involve the creation of high quality, original content that avoids duplication and "sameness" elsewhere, either on your own site or someone Else's.  Developing a good back-link strategy is also part of core design, as is the careful selection and placement of keywords that are relevant to your site's purpose or goal.  But what about SEO practices that are still vitally important, yet often get overlooked in the shuffle?Here are several website design requirements for SEO that you shouldn't be neglecting while you are focusing on the seemingly more important aspects of site optimization:Key-phrase Research & Usage: Keywords, especially long-tail, are important, but so are key-phrases.  People are becoming more specific with how they search for something on the Internet, so they are choosing longer phrases to find what they are seeking.  Your key-phrases should be formatted in a way that closely matches how someone would actually search for a topic and avoid technical jargon and industry buzzwords.PDF Optimization: Just as important as optimizing the images and graphics on a website, so too is optimizing any PDF files you reference on your site.  Search engines view PDF documents as just another web-page, so those page elements should also be streamlined for SEO.Social Media Integration: You should have a full-scale social media marketing campaign in place, and all aspects of it should connect with your website (or landing pages).  This includes social networking options such as Facebook, Twitter, LinkedIn, Pinterest, Google+ and others.  You should also be very active on your social media sites through the use of regular posts, whether you are just linking your blog entries or creating valuable data-driven content.Tags, Titles, and Headers: Always make use of the title tags, Meta tags, page headers, and other elements when you optimize your website.  Make sure these elements contain your chosen keywords and reflect precisely what your website or landing page is about (what it is selling, promoting, or offering).The "big things" in search engine optimization are very important when it comes to creating a website that captures the attention of search engine crawlers and receives recognition through higher ranking and better placement on search engine results lists.  However, don't ignore or neglect the "little things" while you are streamlining your site.  Ranking placement on a search engine can be a brutal competition for first placement, and while the search engines are not so quick to reward you for perfecting your SEO, they are quick to notice when unacceptable practices are being utilized, or if your site simply doesn't have "the right stuff."Read more informative and interesting articles related to Search engine optimization, Social media marketing, Web Development at Bloom Blog - Lotus Media.