A business needs to have an affordable website design that
is also high quality, not only in terms of aesthetics, but content. On the
flipside leaving everything up to the website designer may compromise the whole
objective of owning a site in the first place
In a prior issue we touched on the subject of
avoiding deliverability of your website as regards functionality issues.
We mentioned that you should visit other
websites in your niche market or even websites in general to get a grasp of
various sites and how they attempt to fulfill the owners objectives. Look at
the website’s theme and ask yourself a simple question… ‘ Did I understand and
grasp the websites communication objective.
These are important considerations when you
plan to own your own website, and it does not matter whether you are a small
business, big business, work at home mom or internet marketer, the principles
are still the same.
First and foremost is obviously the issue of
defining your target or niche market that you plan to serve or where you hope
to make your money. This has a huge impact on sustained website success, and is
the most important website planning aspect. In future issues we will deal with
this subject in more detail as it is defined as the “golden egg” of website
design, keywords and how they are used in script, images, video and off- page
You need to sit down, put your thoughts and
ideas on paper and attempt to create a page by page textual content of your
website. This is a process you will in all likelihood have to repeat many times
over until you have distilled your ideas into a workable content that is worth
putting on a web page. At this stage you do not need to concern yourself to
much about images although using any word editing program can even cater for
the insertion of images and even video material. The better you are able to
crystallize your ideas and objective, the greater the chances are of future
website success, and the easier it is for your website designer to marry
Leaving a website design totally in the hands
of a web designer may in fact compromise your objectives. Many designers will
attempt to impress with visual displays, flipping images and the like. This is
not bad in any way, but it has a place and function to fulfill that should only
aim to enhance the deliverability of a website, not slow it down.
Elaborate is thus not always better when planning
a website. Gone are the days where simple website designs where sneered upon. You
see, it was a real sign of talent to be able to design a complex website that
worked. The shape and function of websites has changed dramatically in the last
few years. .
Today a good designer will rather
opt for simple, elegant clean website design as it is the end all and be all
among most web professionals. People are less impressed by excessive and elaborate
website designs that are difficult to navigate. Don't get me wrong – these
websites have their place. However among business in general, simple, elegant,
and to the point website is viewed as the best choice.
In conclusion, you need to keep
your primary website design objectives in mind every step of the way. The
better you are able to define your objective, develop your own, on-page
content, the easier it will be to keep your website development budget in check
and then you may just find that low cost website design is not about being
cheap. No advertising company can make up for poor quality inside the wrapper.
Your website designer should end up designing your wrapper, not the content.