How to Know If You're in Need of Website Redesign Services
Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website that's lacking is missing out on what may be a significant amount of revenue.
If you're trying to figure out if now is the right time to seek out website redesign services for your business, we want to go over some of the most common signs:
1. Low Search Engine Traffic
While Google may seem old when compared to the latest social media platforms, there's a very good reason why it remains such an important marketing channel. That reason is the intent searchers have. When someone types in a phrase related to a business, chances are good that they're in the buying mindset. If you're missing out on this kind of traffic because your website doesn't rank well in Google, there may be technical SEO issues with your current design that are preventing your business from ranking well.
2. Not Mobile Friendly
This ties directly into the low search engine traffic issue. Because so much search activity now takes place on mobile devices, Google rewards sites that are optimized to load well on smaller screens. And even if mobile visitors are coming from other channels, they're not going to stick around on a site that doesn't function properly.
3. Slow to Load
Whether they're on a mobile device or laptop, people aren't patient when it comes to how long it takes a website to load. For every additional second your site takes to load, you're missing out on a percentage of visitors who simply click the back button.
4. Doesn't Properly Represent Your Business
From being designed by the wrong company to simply being outdated, there are a number of reasons why your website may not do a good job of representing your business. Since your site may be the first experience that potential customers have with your business, it's important to get it redesigned as soon as possible to showcase what your brand is all about.
5. Is Hard to Update
Making a change to the content of your website shouldn't be a difficult task. Choosing a company that can use their WordPress development services or Joomla development services for your redesign will give your business the ability to easily update and add content whenever you want.
This is the syndicated copy of an original article posted at webstrategyplus.blogspot.com
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ABOUT THE AUTHOR
I am Michelle Hummel, a web strategist, motivational speaker, social media trainer, entrepreneur and the owner of Cincinnati web design & digital marketing agency. I can help drive more leads to your business with an integrated web strategy. I am also specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.