In the digital age, the user-friendliness of your website can make or break your online presence. This article delves into the fifth and sixth aspects of creating a user-friendly website, focusing on the importance of feedback mechanisms and the strategic use of META tags.
Feedback is a crucial component of any successful website. It's not just about wanting to hear praise from your visitors, but also about making it easy for them to share their thoughts and experiences.
Email Links: Incorporate an email link on every page of your site. This allows visitors to quickly and easily share their thoughts without having to navigate back to the home page. Remember, if a visitor has to go out of their way to find your contact information, they may forget what they wanted to say or simply lose interest.
Guest Book Links: If your site features a guest book, ensure that a link to it is present on every page. This provides another avenue for visitors to leave feedback and engage with your site.
META tags play a significant role in search engine optimization (SEO), helping users find your site through their preferred search engines. However, the use of META tags can be a bit of a "hit and miss" due to the varying algorithms of different search engines.
The basic idea is to include relevant keywords in your META tags and use these words as frequently as possible on your page. For instance, if your site is dedicated to photography, you might include "photograph," "photo," and "photographic" in your META tag and use these terms throughout your site. If your page also offers advice on choosing cameras, including "camera" in your META tag would be beneficial.
Typically, words in the META tags are separated by a comma, like so: <META name="keywords" content="photo, photograph, camera">.
Remember, the key to a successful website lies in its user-friendliness. By incorporating easy-to-use feedback mechanisms and strategically using META tags, you can enhance your site's usability and visibility. For more information on website optimization, check out Moz's Beginner's Guide to SEO and Google's Search Engine Optimization (SEO) Starter Guide.
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