Part 6: ... DO want people to tell you they like ... Make it easy for visitors to tell you how much ... a ... item on your site by putting an ... on every page.
Part 6: Feedback.
You DO want people to tell you they like something?
1. Make it easy for visitors to tell you how much they enjoyed a particular item on your site by putting an email link on every page. Not everyone wants to sign a guest book, and if visitors have to go back to the home page to find your email address they might forget what they wanted to say by the time they've found it!
2. For the same reason, a link to your guest book (if you have one) should appear on every page.
Part 7: META Tags, so people can find you on their favourite search engine
This is a somewhat "hit and miss" area of writing web pages, because search engines all seem to work differently. The idea, basically, is to use the words in your tag as many times on the page as possible. If your site is devoted to your favourite photos, for instance, you could place the word "photograph" in your META tag and use it, and derivative words such as photo and photographic, as much as possible in the page itself. If the page includes, say, advice on choosing cameras and this word appears on your page several times, placing "camera" in your META tag would also be a good idea. Words placed in the META tags are usually separated by a comma: content="photo, photograph, camera">