Anyone who has done quite a bit of surfing on the Internet the past couple of years is likely to have encountered some Flash websites every now and then.
With the immense popularity of this technology nowadays, you are probably considering adding a Flash component into your website. That could definitely be a good idea but before you take that step, it would be a good idea to learn about the different pros and cons of using Flash in a business website first.
Pros
The most obvious advantage of adding Flash to a website is that it will make the page more attractive and interesting. Flash can incorporate all animation, audio files and video clips into your website. One of the best uses of Flash for any website is for the introduction of the site. These intros will grab the attention of your visitors and churn up their interest in whatever product or service you are offering.
Another great use for a Flash site is for promoting a corporate message. Statistics show that site visitors are much more likely to read a company's message if it is shown in a Flash segment rather than if it is just displayed in traditional text on the homepage.
Flash sites can also be very interactive, again adding to the dynamic element of a website and making it much more interesting to the visitors.
Cons
As for the disadvantages of using Flash, the most frequently noticed one is the longer loading time of the page. It does take a while longer for a Flash site to load than one that is just made up of text and some graphics. Furthermore, these sites can't be used until they have finished loading so your visitors won't have any choice but to wait. However, there are also some tools that you can use to speed up the loading time of a Flash site considerably.
Another common complaint that people have about Flash sites is the loss of functionality of the back button of the browser. In conventional sites, all you need to do to go back to a previous page you have visited is to click on the back button. If you do this while you're on a Flash site, you will be taken outside the site to the last webpage you visited. In order to go back to the Flash site, you will have to wait for it to load all over again.
There is also the possibility that some of your targeted customers don't even have a Flash player installed. Even if they may be interested in buying your products, they certainly won't be making any purchase if they can't even access your site in the first place. The easiest way to avoid such problems is to create both a regular site and a Flash site so all your visitors will be able to have a satisfactory visit to your website.
Before you decide on whether you should install a Flash page on your website or not, you should weigh these pros and cons carefully in order to arrive at the best decision.
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