PSD-to-HTML Conversion Services -- What Is It All About?
Which of the Design-to-HTML providers do you work with? A few years ago this question had no sense. But now PSD-to-HTML/XHTML/CSS conversion services are sought-after and growing fast. Is it just a new fad or a real market need?
"Which of the PSD-to-HTML providers do you work with?" A few years ago this question had no sense because... there were no such companies. But now PSD-to-HTML/XHTML/CSS conversion services are sought-after and growing fast. Is it just a new fad or a real market need?
The idea of a PSD-to-HTML service is quite simple. Using Adobe Photoshop or other software packages, graphic and web designers create digital images -- files with *.PSD, etc extensions. To convert them into a webpage template or blog theme, you need to develop HTML code. PSD-to-HTML companies are those who provide such a transformation.
The emergence of PSD-to-HTML services is not just chance.
A while ago we all celebrated the 20th anniversary of the Web. Media actively discussed achievements and outlook of the Internet. The appearance of design-to-HTML coding as a separate service also illustrates that the Web is becoming more mature. Really, specialization of labor and tendency to standards compliance are features of established industries only.
Each of the web development jobs -- design, HTML/CSS coding, and programming in PHP, Java, etc. -- plays its own important role and requires its own specific skills and aptitude.
I like the analogy with music creation: composers (in case of Web -- designers) express their ideas in images. Then the music (websites) is written down by means of musical notation (HTML and CSS), arranged for different types of orchestras (browsers), and complied with recommendations of musicians' associations (WWW Consortium) and music critics (search engines). Of course, quality instruments, sound equipment, and stage effects are a must (databases, chats, widgets, etc).
If each job is done properly, the website may get "Grammy", i.e. a lot of traffic and place #1 in SERPs (search engine results pages).
PSD-to-HTML providers' advertisements often say that a resulting HTML/XHTML/CSS markup will be "cross-browser compatible, W3C valid, SEO semantic, and hand-coded." Why is it emphasized?
1. Cross-browser compatibility
3. Semantic coding
The role of semantic coding has been increasingly growing. Experts state that the coming Web will be completely semantic and provide more correct retrieving and processing data both by computers and human beings.
4. Hand- or automatically coded markup?
XHTML (eXtensible HTML) is the successor and modern extension of HTML and is recommended by W3C as a main markup language for today's Web. XHTML/CSS makes a webpage markup more compact and flexible, table-less, and with clear content and design separation.
But there is a sound marketing/SEO aspect too: "PSD to HTML" and "PSD to XHTML" are often used as synonyms in providers' marketing materials. Here are some other key-phrases typical for PSD-to-HTML service advertisements: "Design to XHTML/CSS", "HTML coding service", "PSD to markup", just to name a few. In fact, PSD-to-HTML companies usually offer a wide range of services, including conversion of designs (*.psd, *.ai, *.png) into XHTML/CSS/AJAX markups, blog themes, templates for shopping carts or content management systems (CMS).
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ABOUT THE AUTHOR
Natalia Savchenko is a proficient web designer and the CEO of HTMLcut.com, a PSD to HTML conversion and HTML coding services provider.