The first paragraph of this article serves as a summary of the content. It provides a detailed guide on how to effectively launch and promote a website. The guide focuses on maintaining focus, choosing the right promotional strategies, and creating quality content. It also emphasizes the importance of capturing visitor information and following up with them.
One of the biggest challenges in promoting a website is maintaining focus. With a plethora of promotional strategies available, it can be overwhelming to decide which ones to implement. However, it's crucial not to spread yourself too thin. Choose up to two ways to promote your website and stick to them for at least a month to gauge their effectiveness.
Start by creating a simple 2-5 page website using an easy-to-use web page editor like the free Netscape Composer available from the Netscape website. Your main page should contain your sales copy, while the other pages can provide information about you, your other products, and anything else you want your visitors to see.
Note: For this strategy, it's important to offer something free on your website via an autoresponder. Use a service like GetResponse.com to automatically follow up with people who download your free gift. Since this promotional strategy will generate a significant amount of traffic to your site, it's crucial to capture your visitors' emails to maximize this traffic.
Add TITLE and META tags to your web pages and submit them to major search engines. These tags should be concise and only mention what's relevant. Ask yourself, what word or phrase would I type in the search engine if I was looking for my product?
Here are the "Submit Site" addresses for most major search engines:
Locate up to 20 e-zines that target the same audience as you and accept articles. Create a text file and record their email address (where you will send your articles), e-zine's title, and publisher's name.
Write one quality and informative article a week of interest to your target audience and do the following:
Locate up to 3 popular forums where your target audience hangs out. Spend up to an hour a week posting replies to their questions. Leave your website link (or specific article link) behind so people know who you are and why they should listen to your advice.
Follow this plan for at least 4 weeks. Make sure your articles are of high quality and offer a solution to a problem that your target customers might be facing. If your articles are published, expect an increase in traffic to your website. Your freebie should take care of capturing your visitors' emails. Your follow-up messages should introduce your products or services. As always, make sure your subscribers can leave your list at any time.
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