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These days you will hear brand identity designers talking a lot about creating simple logos. Even if they don’t write lengthy articles specifically about it, but you will notice that they highly recommend it from time to time. When you come across a famous blog or design portal where designers communicate with each other and share their thoughts, you will notice that they always like simple logos for brand identity. Now, this is not a latest trend, but it’s really hot these days. This is why when you are ready to initiate this task and create your brand identity then you must focus on simplicity as well.
Now, what we need to discuss is why simple logo designs are recommended and why you should follow the trail as well. From consumers’ point of view, if you want your brand to be easily memorable, then you must make your brand identity as simple as possible. This will allow your target market to easily remember your logo. It’s your logo that creates a sense of trustworthiness and reliability and if it’s simple then it can do wonders for your business, because your market will not only remember you, but they will trust you as well.
A lot of people tend to consider complexity as a sign of professionalism and creativity. Such people like to write content with words that go over the head of average readers. Hence, they also think that complex designs are actually professional designs and if your design is simple then it will make your business look like a simple and low quality business. This perception has no basis in the design and corporate identity world. Even the term complex can be interpreted differently by different designers as some may say that using a difficult pattern is complexity, whereas others will say that using several colors strategically in this little piece of design is complexity.
So, what we need to do is to look at the logos of some of the most famous brands in the world and determine what simplicity is all about. You must have literally seen the logos of Nike, HP, Dell, Google and Apple thousands of times. How complex do you find them? Well, they are indeed the simplest and memorable logos in the world and you can easily relate them to their respective companies. The lesson that we learn from these companies is that logos don’t have to be complex to look professional and trustworthy.
The purpose of your brand identity is to tell your audience about your business model. At the same time, your logo design works hard to win the trust of the viewer. See, put it this way: When you receive a brochure about a new company or a restaurant in mail, you automatically check out their logo to determine their level of professionalism and quality. If it looks ordinary to you then you will never go to that particular company or restaurant.
So, the bottom line is that your logo design must be an amalgamation of simplicity and professionalism.
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