Skeptical About Website Redesign Costs – Here Is What You Need To Know!
You might stake claim to have a web presence in the World Wide Web. But then does your website match up to the brand name of your business? As your business expands over time, it is quite necessary you have a website to match your status. And that involves a through redesigning process!
Most business owners are however perturbed by the redesigning costs of the website. While a complete revamp may good monitory expenditure, outsourcing the process can save you a considerable sum. Also, it would help you to know what exactly determines the costs of the project.
Here are the processes involved in redesigning
• Understanding the coding standards and database structure of the existent website
• Designing a new interface and layout for the website
• Implementing the new design features into the existent scripts and database structure.
• Adding new features if any required
• Testing the revamped website to ensue functional components are working fine and there are no broken links
Here are some cost factors that would decide the over all cost figures of your website redesign project.
Number of Web Pages
The number of pages in your website actually plays the prime role in deciding the cost figure. Smaller the website, lesser the costs and larger the website… so the costs escalate. But do not make the mistake of chopping off certain pages of your website in a bid to bring down the costs. This is because your web pages would have gained a certain PR in due time of its existence and eliminating the page would mean losing out all that credibility. If yours is a dynamic website and the pages are being generated from the content picked from the database then the logic of picking the data and complexity of presenting the data fetched will be the factor to evaluate the figures for cost.
Ever since Google opened its search directories to index websites that use Flash, there has been a tremendous increase in the demand for incorporating Flash bits. Flash, if used appropriately definitely enhances the look and feel of the website and takes it to another level altogether. But adding Flash would sure cost you more. There are several Flash templates available at a fraction of the cost but it is always advisable to go for customized solutions. After all the very objective of the redesigning process is to create a brand name for your business!
Adding New Features to the website
For every additional feature that you want to add on, be it Contact Us forms, Photo Galleries, Shopping Carts, Email Newsletters tool or anything else, you would need to spend an additional amount. This is because designing them from the scratch involves heavy programming jobs.
Search Engine Optimization
Spending money on redesigning a website obviously makes you want it to get noticed. And there is nothing that can popularize your website on the internet other than Search Engine Optimization. In fact, SEO considerations should be implemented in the development phase itself apart from consequent maintenance thereafter. This would again add to cost.
After optimizing the website, it’s but obvious that you market it appropriately so as to increase your online visibility. Search engine marketing is a preferred service to opt for then. But again, don’t forget to add the cost component to it.
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ABOUT THE AUTHOR
Maneet Puri is an eminent IT technician and director of LeXolution IT Services, a premier web development company based in India. His company provides professional web design services and KPO services to clients across the world. Maneet has been in the industry for over 10 years and shares his experiences at his blog at www.lexolution.in/blog.