A winning website is one that can rank in the search engines and also convert the traffic. It has to have both elements, as otherwise it will not help you make money.
A winning website is one that can rank in the search engines and also convert the traffic. It has to have both elements,
as otherwise it will not help you make money. It means little to get ranked in the search engines and get 1,000s of visitors daily if they are not buying your products or services. Here are 5 guidelines for accomplishing both:
#1) Include a call to action
It is amazing how many people just use their website to get the word out about their company. They never even ask for the sale. The most important part of any website is the call to action. You also need to have a limited time offer. If you leave people an endless amount of time to make a decision to buy, they probably never will.
#2) Practice your copywriting course
This is actually one of the most important parts of any website. Copywriting is the most profitable skill you can have, because it is the determining factor in whether you convert your visitors into leads and customers.
#3) Test the site using payer per click (PPC)
Using pay per click is a great strategy for improving your site’s conversion. This is because it allows you to see how your site is converting, and improve the conversion rate. That way, you can be sure your site is converting by the time it gets ranked.
Make sure you test every element (i.e. headlines, guarantee, price, etc). All these things impact the conversion rates, and even tiny changes can make a big difference. There is split testing software out there that will allow you to show a different page each time a new visitor comes. This way, you can keep the control page (the better performing one) and keep testing new pages against that.
#4) Include your target keywords on your pages
Just make sure it sounds natural. Some people “keyword stuff”, which means they include their target keyword many times in the content. This looks unnatural to human visitors, and it is no longer effective for SEO purposes either. Instead, you want to include the term a few times naturally, and no more.
#5) Continue split-testing
Even after you are ranking in the search engines, it would be useful to keep testing your site using the split testing software. No matter how well your winning website converts, you can always improve on it.
Having a winning website is not easy, but it is possible. Use these 5 tips, and your site should start making you money shortly.
