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Web Site Checklist For Low Sales

What good is your Web site if you want to sell ... andyour aren't? If your Web sales are down, check your copy. Youneed Web site copy with ... ... time you think Web ...

What good is your Web site if you want to sell something and
your aren't? If your Web sales are down, check your copy. You
need Web site copy with marketing pizzazz.

Next time you think Web site--either putting up a new one, or
wanting to improve yours for more sales than you ever dreamed
of, use this checklist:

1. Rewrite in short benefit-driven sound bites or questions your
visitor will feel compelled to respond to. example.

2. Make your headlines clear, short and direct. People come for
easy-to-read material. Like you, they are in a hurry, and want
free information fast.

3. Put yourself in your visitors' shoes. Think why are they at my
site? They want to know first, that you can solve their problem
with a magic pill.

4. Give your visitors a lot of free information . That's why they
are on the Internet. After visiting you 5-10 times, they will
eventually buy from you. Is this a lot of work? Not if you want to
make ongoing, passive income while you visit the Caribbean.

5. Aim your copy at your laser, targeted market. Yes, you have
one preferred audience you should spend all of your promotion
time and dollars on first. When you shot gun promotion
campaigns to many groups, you don't get well known as the
expert, and you lose people's attention and loyalty.

6. Give your visitors new and a variety of free articles in your
"free articles" link. Put a new one up every 2 weeks. Put NEW!
beside each new article to draw attention to it.

7. Categorize the types of articles you post on your site.
Recently, I have divided mine into writing/self publishing, Online
and eMail Promotion, Web Promotion and Marketing, and Web
Site Sales Copy, and Online Business Entrepreneurs who need
my information.

8. Put a notice on each Web page: Bookmark this Site. We
update material bi-weekly.Then, be sure you deliver your

9. Present your copy to inform, convince, and compel your
visitor to click here to buy.

10. Keep your language simple (would you believe 10 grade
level or lower--even if they are scientist)? Keep sentences short.
Write only short paragraphs, especially the first one. No more
than 4-5 lines. When visitors see a long paragraph, it looks to
hard to read and digest. Remember they are in a hurry.

11. Write a list of at least 5, but even 15 benefits your product
or service offers. Take the #1 benefit and start with a headline
that includes that.

12. Write a list of at least 5 features. These don't sell, but can be
used with a strong benefit to pull orders. Later, transform these
benefits into bullets--so easy to read for the skimmer.

13. Share your words with friends and associates before you
pay someone to input or upload. This Casual Mini Marketing
Survey may bring new book into the copy. Ask your group what
benefits compel they to lay out $20-$50 for your product? Ask
what words would persuade them to buy?

14. Don't talk about yourself (bio) on your home page. Put up
benefits, questions your visitors have that you will answer, and
write all copy to "YOU," your intended customer.

So, don't be boring, obtuse, or trite on you site. Your headlines
and other copy should titillate, move, and make your reader
think, "This is amazing. I want this!"

Source: Free Articles from


Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_
Send an email to
The Book Coach Says... includes 2 free eReports

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