Website Building - 2 Most Important Tasks for Success

If you are interested in website design then you are not alone. So many people out there are getting into the exciting world of building websites. Websites bring unlimited potential in exposure and promotion for a business, product or service. And, many are making money from home with affiliate marketing.

These days, it is easier than ever to make a great website without having any knowledge of code or programming due to the many easy website builders that exist for those who are not professional web designers.

There are some important considerations to keep in mind that are crucial to the success of any type of website for business or making money. Paying attention to keywords and content is of utmost importance to ensure that the website is not only built properly but provides the most visibility, exposure and traffic for the site.

1. Keyword Research Keywords are the lifeblood of a website. Keywords are simply those terms that surfers type into the search engine to find what they are looking for. Doing the requisite research to find profitable, low competition and popular keywords is essential for any website. This is important for two main reasons, one is for search engine ranking and the other is for targeted traffic that converts.

Keyword targeted traffic is the best traffic because it is organic, that is it comes from the search engines, and second because organic traffic is the best converting traffic you can get. While many focus on getting popular in social networks, this is often a mistake, because social traffic rarely buys or converts. But the average surfer who is looking for something specific in a search engine is usually the one that is serious about finding a particular product or service and is not just randomly looking for something to read or browse.

Keyword Tools There are several good free keyword research tools that are available to get an idea of the search volume for a given niche. Keep in mind that none of them are 100% accurate, but there is enough accurate data to make an informed decision about the search terms that will apply to your site and will be viable for the websites success.

Buy Keywords Buy keywords are those that are best for product websites, whether the product is your own, or you are an affiliate. Buy keywords are highly targeted and will convert because that surfer is looking to buy something. Most any niche and main keyword has buy keywords associated with it. For example, if you search laptop in a good keyword tool, you will find long tail keywords, such as buy laptop, buy cheap laptop, buy laptop computer.

2. Content Fresh and original content is what the search engines feed on. The days of slapping up 100 thin affiliate sites is long gone. When making websites, the webmaster has to be vigilant to provide value to the user, and not just a mirror of some merchant’s products.